In a bold move that underscores its dominance, FIRST – Best in Sports just snagged the Sportsbook Supplier of the Year title at the EGR LatAm Awards 2025. This win spotlights the company’s rapid growth and smart tech plays across Latin America’s booming betting scene. But what does this mean for the future of sports wagering in the region? Stick around to find out.
The EGR LatAm Awards 2025 celebrated FIRST for its standout role in regulated markets. This marks the company’s fourth big industry victory this year, cementing its spot as a top sportsbook provider in Latin America. Judges praised FIRST’s work in powering more than 35 brands in Brazil alone.
The award shines a light on how FIRST has pushed boundaries in a fast-changing market. With sports betting exploding in popularity, this recognition comes at a perfect time.
It also highlights expansions into Peru, Mexico, and Argentina. These moves show FIRST’s knack for adapting to local needs.
Powering Growth with Localized Tech
FIRST’s success stems from its tailored sportsbook engine, built for Latin America’s unique demands. The platform includes proprietary odds and real-time automation that keep things running smooth.
Operators love the payment integrations that match local habits, like quick mobile transactions. A team of over 500 experts spread across three continents backs this up, ensuring top-notch support.
This setup helps brands compete in crowded markets. For instance, in Brazil, where betting regulations are tightening, FIRST’s tools give operators an edge.
The focus on mobile-first play fits how people in the region bet on the go. It’s all about making the experience feel right at home.
Key Features That Set FIRST Apart
What makes FIRST stand out? Its product stack is designed for real-world use in Latin America.
- Proprietary odds that adjust to local sports events.
- Real-time automation for seamless operations.
- User experience shaped by regional behaviors.
- Strong payment options that speed up deposits and withdrawals.
These elements drive better performance for partners. According to recent industry reports, such innovations have helped boost user engagement by up to 30% in key markets.
In places like Mexico and Argentina, where soccer rules, FIRST tunes its engine to highlight popular leagues. This keeps bettors coming back.
The company’s approach avoids one-size-fits-all solutions. Instead, it builds tools that scale with market growth.
CEO’s Take on the Win and Road Ahead
Tom Light, CEO of FIRST – Best in Sports, kept it real in his response. He said awards validate their hard work but stressed that product quality truly drives markets.
Light pointed to engineering speed, localization, and scalability as core strengths. These help partners deliver what bettors want.
Looking forward, FIRST plans to keep innovating amid rising regulations. The company aims to turn tech advances into real business wins.
This mindset could shape the next wave of sports betting in Latin America. As more countries open up, FIRST’s strategy positions it for even bigger plays.
With the Latin American sports betting market projected to hit $10 billion by 2028, according to a 2024 study by market analysts at Statista, companies like FIRST are leading the charge. Their expansions reflect broader trends, where localized tech meets growing demand for safe, fun wagering options.
This award isn’t just a pat on the back. It signals how FIRST is tackling challenges like regulatory changes head-on.
In Brazil, for example, new laws from 2024 have pushed operators to upgrade their systems. FIRST’s engine has helped many navigate this shift without missing a beat.
Partners in Peru and Mexico report smoother operations thanks to these tools. It’s a win-win that boosts both tech providers and local economies.
The broader impact? More jobs in tech and support roles across the region. FIRST’s 500-plus team shows how global expertise can fuel local growth.
As competition heats up, FIRST’s focus on performance over hype sets a new standard. Operators now prioritize tools that deliver measurable results, like higher retention rates.
This shift could redefine how sportsbooks operate in emerging markets. It’s exciting to watch.
This victory for FIRST – Best in Sports wraps up a year of triumphs, proving that smart, localized innovation wins in Latin America’s dynamic sports betting world. It sparks hope for more accessible and exciting wagering options that respect local cultures while embracing global tech.
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