Brazil Gives Green Light to Third Esportes Gaming Brand as LOTTUBET Enters Market

Brazil’s sports betting sector is growing more crowded. On Thursday, the Ministry of Finance confirmed its approval for LOTTUBET to officially operate online gaming and sports wagering across the country. This green light marks the third active licence under the Esportes Gaming Brasil group, which already runs Esportes da Sorte and Onabet.

The move, formalised by Ordinance No. 1,559, published by the Secretariat of Prizes and Betting (SPA), updates prior regulations and further opens up Brazil’s tightly controlled gambling space. It follows a legal process finalised under SEI No. 19995.000272/2025-49, signalling judicial support for this latest expansion.

A third name joins the fold

Three’s no longer a crowd — it’s a strategy. LOTTUBET, the newly authorised brand under the Esportes Gaming Brasil umbrella, now stands alongside Esportes da Sorte and Onabet. Each name is now cleared for action in Brazil’s regulated market, both online and in person.

LOTTUBET’s addition follows a quiet but meaningful court decision earlier this year. That ruling paved the way for Thursday’s SPA update and appears to have provided the final legal hurdle for Esportes Gaming Brasil’s newest launch.

The details of the legal ruling remain confidential. But its impact is now public.

What’s really changing?

Let’s not pretend this is just another logo on a screen. The arrival of LOTTUBET brings a few key shifts:

• Esportes Gaming Brasil now operates three independent betting brands, a move that could allow for better market segmentation.

• SPA’s decision suggests a more open stance toward expanding the operator base — a signal to other contenders waiting on approval.

• Consumers may see greater variety in offerings, bonuses, odds, and branding across platforms.

This development also reinforces the importance of judicial process in gaming approvals. Without the court nod earlier this year, LOTTUBET might still be on the sidelines.

Bigger picture: Brazil’s expanding gaming playbook

Brazil’s gaming market isn’t just warming up — it’s boiling over with new activity.

Since the passage of Ordinance No. 136 back in January 2025, the Ministry of Finance has moved quickly to shape a framework that’s strict but functional. And within that, SPA has emerged as the key driver behind approvals and oversight.

Here’s a quick timeline showing the group’s regulatory progress:

That SPA is granting third-brand rights to a single operator suggests a bit of confidence — not just in Esportes Gaming Brasil, but in the structure SPA has built around licensing.

Competitive edge or market overload?

Not everyone’s clapping. There’s a growing question inside Brazil’s betting sector about whether the market is becoming too dense too quickly. Some analysts warn that multiple brands under a single corporate group may lead to dilution, not competition.

Yet others argue it’s smart business. Having three distinct faces — with their own marketing, platforms, and target audiences — gives Esportes Gaming Brasil more flexibility in a market still taking shape.

“This is about audience segmentation,” one gaming consultant in São Paulo said Friday. “They’re not flooding the market, they’re covering it.”

Still, there’s work to be done. LOTTUBET hasn’t launched publicly yet. The branding’s not fully rolled out. Its marketing approach, pricing, and platform features are all under wraps — for now.

Legal clearance: the quiet key to growth

Though the SPA’s ordinance makes the headline, it’s the SEI process that unlocked the gate.

SEI No. 19995.000272/2025-49 — a process number buried in the official announcement — traces back to a judicial decision that made LOTTUBET’s approval possible. That case, while sealed from public view, likely dealt with regulatory interpretations tied to brand differentiation or ownership structure.

One sentence in the ordinance confirms it: this expansion is the direct result of that legal proceeding.

In short, the law got them there — not just luck or lobbying.

What’s next for Esportes Gaming Brasil?

No one inside Esportes Gaming Brasil has commented publicly on the news yet. But the addition of LOTTUBET points to a broader strategy.

The group may be preparing to align each brand with different segments: one targeting high rollers, one casual users, and one niche markets like esports or regional bettors. That model has worked elsewhere, particularly in European markets.

If that’s the play, Brazil could soon see more tailored promotions, more targeted bonuses, and perhaps even region-specific campaigns.

At minimum, it’s a sign the group is playing a long game. With three licences in hand and a compliant track record so far, Esportes Gaming Brasil just put itself ahead of the pack — at least for now.