The online gambling industry in Brazil is showing no signs of slowing down, with platform visits soaring by 24.45% in Q3 2024 compared to the same period last year. Data from Similarweb, published by BNLData, highlights the sector’s incredible momentum, as gambling websites registered 3.983 billion visits between July and September, up from 3.201 billion in Q3 2023.
And the growth doesn’t stop there. Betting platforms also attracted 102.5 million unique users per month, a solid 12.23% increase year-over-year. However, the most jaw-dropping statistic comes from the comparison to Q2 2024. Visits in the last three months surged by an astonishing 196.69%, marking a new era for Brazil’s digital gambling market.
The Leaders of Brazil’s Betting Market
When it comes to the industry’s heavyweights, the competition is fierce. Betano leads the pack with 101.6 million monthly visits and 46.3 million unique visitors, holding 7.66% of the market share. What’s driving this success? Mobile usage. A massive 85.9% of Betano’s traffic comes through mobile devices.
However, it wasn’t all smooth sailing for Bet7k.com, the previous leader in Q1 and Q2. Despite slipping to second place, Bet7k.com still recorded 88.81 million monthly visits, growing by a healthy 22.18%. Remarkably, 97.9% of its traffic comes from mobile platforms, showing the brand’s strong hold on smartphone users.
The third spot belongs to BetNacional, which reported 81.04 million visits and 17.76 million unique visitors, while EstrelaBet stole the spotlight with explosive growth. EstrelaBet’s visits surged by 820.32%, reaching 49.49 million, making it one of the fastest-growing platforms in Q3.
Adding even more intrigue is Superbet, the latest entry to the top 10 rankings. Previously absent, Superbet now sits in seventh place with extraordinary growth of over 5,000%. The platform achieved 13.92 million unique visitors and boasts a 3.62% market share, with 94.4% of traffic coming from mobile.
The complete Q3 ranking of Brazil’s betting platforms looks like this:
| Rank | Platform | Monthly Visits (Millions) | Unique Visitors (Millions) | Mobile Traffic (%) |
|---|---|---|---|---|
| 1 | Betano | 101.6 | 46.3 | 85.9 |
| 2 | Bet7k.com | 88.81 | N/A | 97.9 |
| 3 | BetNacional | 81.04 | 17.76 | N/A |
| 4 | EstrelaBet | 49.49 | N/A | N/A |
| 7 | Superbet | N/A | 13.92 | 94.4 |
Mobile Continues to Dominate Brazil’s Betting Scene
It’s no surprise that mobile devices dominate the online gambling industry in Brazil. Across the board, platforms are reporting mobile traffic percentages of over 85%.
Why such dominance? Convenience is king. Brazilians are increasingly using their smartphones for quick access to betting platforms, and the data proves it. Superbet’s traffic, for instance, saw 94.4% coming from mobile, while Bet7k.com clocked in at an astounding 97.9%.
Search Trends: What Are Brazilians Looking For?
The study also took a closer look at what Brazilians are searching for to land on betting platforms. Leading the list of search terms were:
- Round results: 43,100 searches
- Tigrinho: 28,400 searches
- Loteria Popular: 27,500 searches
Interestingly, “Tigrinho”—a popular online game—popped up three times in the top 11 searches. This shows just how much certain games and results are influencing traffic and user interest.
The Bigger Picture
The research comes from an analysis conducted by Similarweb, which evaluated the online performance of Brazil’s top 100 websites. Betting platforms, with their meteoric growth, are quickly becoming a force to reckon with in Brazil’s digital economy.
The numbers paint a clear picture: the audience for online betting is not just growing—it’s exploding. With mobile use leading the way and platforms like Betano, Bet7k, and Superbet driving competition, Brazil’s betting sector is positioned for even greater expansion. The future? It’s looking pretty bright for the industry.
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