College sports giant NCAA just fired off a stern letter to prediction market upstart Kalshi, demanding clarity on their non-existent partnership and tough action on betting risks. This move spotlights growing fears over gambling’s grip on amateur athletics, leaving fans wondering if student-athletes will stay protected amid the betting boom.
The NCAA took a bold step last week, sending a letter to Kalshi on October 30, 2025. Scott Bearby, the group’s senior vice president and chief legal officer, led the charge. He urged Kalshi to stop any wording that hints at an official link with the NCAA, like claims of “verified from NCAA” data in their markets.
This false implication could damage the NCAA’s brand, especially given its firm stance against sports betting. Bearby stressed that no real partnership exists, and Kalshi must update its website to reflect that truth.
Kalshi, a federally licensed platform for trading predictions on events including college football and basketball games, has grown quickly. It lets users bet on outcomes like game winners or point totals, but the NCAA worries this blurs lines and invites trouble.
In response, Kalshi started tweaking its site. A spokesperson said they are reviewing the requests and have strong integrity rules in place as a licensed exchange.
Integrity Risks in the Spotlight
At the heart of the letter are deep concerns about keeping college sports clean. The NCAA asked Kalshi how it spots and handles shady activity in its markets. They want details on banning coaches, athletes, and officials from betting, plus plans to report odd patterns that might signal fixes or harassment.
Proposition bets, which Kalshi rolled out this fall, raise the biggest red flags. These wagers on specific player stats or in-game events could tempt misconduct and pile pressure on young athletes, Bearby noted.
Recent data from sports integrity groups shows a spike in gambling-related issues in college sports. A 2024 report by the International Betting Integrity Association highlighted over 200 suspicious alerts in U.S. college events last year alone, up 15% from 2023. The NCAA fears unregulated platforms like Kalshi could fuel this trend without proper checks.
Kalshi insists it has robust monitoring. But the NCAA pushed for more, including cooperation on investigations and a full ban on prop-style markets to shield student-athletes.
This isn’t just about rules. Real lives hang in the balance. Student-athletes already face intense scrutiny, and betting pressures could lead to mental health struggles or worse.

How Kalshi Fits into the Bigger Picture
Kalshi stands out as a prediction market, not a traditional sportsbook, but the lines are blurring. Users trade contracts on yes/no questions about events, with payouts based on real outcomes. Since gaining federal approval in 2021, it has expanded into sports, drawing millions in trades.
The NCAA’s letter also questions Kalshi’s self-description. Bearby asked the company to admit it operates as a sports betting platform, which could change how it’s regulated. This comes amid a wider crackdown on gambling in college sports.
For context, legalized sports betting exploded after a 2018 Supreme Court ruling, with the industry hitting $10 billion in revenue by 2024, per American Gaming Association stats from their annual report last spring. College games make up a big chunk, but the NCAA bans athletes from betting and limits props in many states.
Kalshi’s model sidesteps some rules, operating under commodity exchange laws. That freedom worries the NCAA, which has lobbied for stricter federal oversight.
Here are key differences between Kalshi and traditional betting:
- Kalshi uses event contracts, traded like stocks, with fees on trades.
- Payouts come from market resolutions, not house odds.
- It covers politics, weather, and now sports, unlike casino-focused apps.
This setup appeals to savvy users but raises integrity questions without the same safeguards as licensed sportsbooks.
Broader Impacts on College Sports
The clash highlights tensions in an era of name, image, and likeness (NIL) deals, where athletes can earn from endorsements but not betting. A 2025 survey by the NCAA found 58% of Division I athletes worry about gambling influences, up from 42% in 2022.
Schools and conferences are stepping up education. The Big Ten, for example, partners with integrity firms to monitor bets and train teams.
If Kalshi ignores the NCAA’s asks, it could spark lawsuits or regulatory scrutiny. Bearby hinted at potential harm to the NCAA’s reputation, opening doors for legal action.
Fans feel the ripple effects too. Betting scandals erode trust in games, potentially driving away viewers who cherish college sports’ purity.
One thing is clear. As betting grows, protecting young athletes must come first.
Push for Accountability and Future Safeguards
Experts see this as part of a larger battle. Gambling revenue funds scholarships and programs, but unchecked expansion invites abuse. The NCAA wants Kalshi to align with its standards, like banning props and sharing data on threats.
| Aspect | NCAA Concern | Kalshi’s Stance |
|---|---|---|
| Relationship | Misleading affiliation claims | Updating website language |
| Integrity Monitoring | Detecting prohibited users | Robust federal requirements |
| Prop Bets | Heighten risks for athletes | Recently introduced, under review |
| Cooperation | Reporting suspicious activity | Reviewing NCAA requests |
This table shows the main friction points. Resolving them could set a precedent for other platforms.
In the end, the NCAA’s push against Kalshi underscores a critical fight to preserve the heart of college sports amid betting’s rapid rise. It reminds us that while innovation brings excitement, it can’t come at the cost of fairness and safety for student-athletes who pour their passion into the game.








