With the countdown to ICE Barcelona 2025 ticking down, DRGT executives are excited about the new opportunities on the horizon. The gaming industry’s largest exhibition is just around the corner, and DRGT is gearing up to showcase its latest products and solutions to a global audience. This year’s event is set to be particularly significant, marking a new venue, a new city, and a new era of possibilities for both DRGT and the broader gaming world.
DRGT’s Growing Global Presence
For Marco Herrera, DRGT’s CEO, 2024 has been a year full of milestones. Despite the challenges the year has brought, Herrera is particularly optimistic about the company’s future. He credits DRGT’s success in both Europe and Mexico for laying a strong foundation as the company prepares for its biggest showcase yet. “These are exciting times. I am thankful I was able to join the team when I did,” Herrera says, reflecting on his recent addition to the company in September 2024. His leadership comes at a time when DRGT is positioning itself for impressive growth in the international market.
Barcelona’s new venue for ICE 2025 is set to be a fresh experience for many of the exhibitors and attendees, but for Herrera, it’s a return to a familiar city. Having spent five years working in Barcelona in the past, Herrera feels particularly connected to the city, even as it’s poised to host one of the most exciting gaming showcases to date. “Barcelona is not new to me. It’s a warmer city, especially in the winter, but it’s a fantastic place for a new chapter in ICE’s history,” he adds.
New Deals and Licensing Agreements in Europe
As DRGT prepares to take its presence at ICE Barcelona to the next level, the company has also made strategic moves in Europe. Andreas Duller, Managing Director for DRGT Austria, shared recent successes, including securing a supplier license in Bulgaria. This license is a game changer for DRGT’s growing portfolio in Eastern Europe. “We’re set to roll out our management system solution to Efbet’s 58 gambling halls, sports bars, and casinos, which encompass around 2,500 machines,” Duller says. Additionally, DRGT is working on a wide-area progressive jackpot for Efbet, which will further solidify its standing in the European market.
Expanding beyond Bulgaria, Laurence Herbots, Managing Director of DRGT Online, highlights the company’s recent license acquisition in France. With DRGT’s roots firmly planted in Europe, the company has already established significant market share across the continent. “We are the market leader in Belgium and Switzerland, and we have a strong presence in several other countries such as Albania, Austria, and Germany,” Herbots notes. This expansion into France, along with the addition of new partners and licenses, demonstrates DRGT’s strong commitment to solidifying its position in Europe.
Herbots also reveals that DRGT’s sister company, Infiniti, has received the license to operate Grasse Casino in Alpes-Maritimes, set to open in January 2025. This development has positioned DRGT perfectly to pursue further market share in France. With a combination of strategic partnerships, new licenses, and an ever-expanding footprint, DRGT is clearly ready to make waves at ICE Barcelona 2025.
A Bright Future for DRGT in Africa and Mexico
As DRGT focuses on its European expansion, there is also plenty of excitement brewing in other regions. Duncan Pollock, the Managing Director for DRGT Africa, has been eyeing new opportunities in Johannesburg. While specific details remain under wraps, Pollock expresses confidence that the upcoming year will bring several exciting prospects for the company’s operations in Africa. “We’re looking forward to seeing some great opportunities materialize in the next 12 months,” he says, hinting at the ambitious growth plans DRGT has for the African market.
Meanwhile, in Mexico, DRGT has been making strides with its expanding presence in the region. As part of its global strategy, the company is exploring new avenues to offer cutting-edge solutions and technology, which have already begun to make an impact in the country. Herrera emphasizes the importance of international expansion, noting how DRGT’s broadening presence will ensure the company remains a leader in the gaming industry, not just in Europe but globally.
What to Expect at ICE Barcelona 2025
As ICE Barcelona 2025 draws nearer, the anticipation surrounding DRGT’s exhibition is palpable. The company’s latest innovations, including new software solutions and cutting-edge gaming products, are expected to be a highlight of the tradeshow. DRGT’s comprehensive portfolio is designed to cater to the growing demand for advanced management systems, seamless gaming experiences, and progressive jackpot solutions. Visitors to DRGT’s booth can expect to see firsthand how the company’s forward-thinking approach is transforming the gaming landscape.
While the excitement for ICE Barcelona continues to build, DRGT executives are optimistic about the future. With licenses secured in key regions like Bulgaria and France, strategic partnerships on the rise, and an ever-growing international footprint, the company is positioned for another successful year. For DRGT, ICE Barcelona will not just be a showcase of its latest products, but also a celebration of the company’s global reach and the future of gaming.
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