Fanatics Betting and Gaming is stepping into the ring—literally and digitally—with an all-new lineup of WWE-branded online casino games, set to roll out before SummerSlam kicks off in August.
In a move that blends body slams with blackjack, the online gaming arm of Fanatics has inked a multi-year licensing agreement with World Wrestling Entertainment (WWE), giving it exclusive rights to create a suite of wrestling-themed games for its casino platforms. And yes, they’ll be live in Michigan, New Jersey, Pennsylvania, and West Virginia before the big event at MetLife Stadium.
A New Tag Team in the Gaming Arena
This deal is more than just flashy branding. It’s the latest chapter in an already active relationship between the two companies.
Fanatics and WWE had previously collaborated on e-commerce, merchandise, and digital content production. Now, they’re tightening that partnership with this exclusive foray into the booming world of branded online casino games.
“This is a natural extension of the WWE-Fanatics partnership,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. He added that the new content will enhance their growing entertainment ecosystem, which already spans memorabilia and global merch.
Short and sweet—this isn’t some one-off promo. Fanatics is betting on WWE fans becoming frequent players.
Branded Games Are Booming—and WWE Wants In
Let’s be honest: pop culture has always had its place in the gaming scene. But lately, it’s been everywhere. And slots are the biggest billboard.
Developers are scrambling to license big-name intellectual property. Think rock legends, Hollywood blockbusters, and Netflix sensations.
Some of the most notable branded slot themes in recent years include:
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Ozzy Osbourne
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Mötley Crüe
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James Bond
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Game of Thrones
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Jurassic Park
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Ghostbusters
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Squid Game
And now WWE joins the fray—not just with slots, but also with interactive table games.
This push into branded entertainment gaming is no accident. According to a 2023 report by the UK Gambling Commission, themed slots attract 40% more playtime on average compared to traditional designs. Fanatics is tapping into that demand with their eye-catching WWE content.
What Players Can Expect From the WWE Game Lineup
Here’s where it gets interesting. These games won’t just look like WWE. They’ll feel like it.
Fanatics Game Studios is handling the production in collaboration with Boom Entertainment and Games Global. So far, here’s what we know will be included:
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Raw Multiplier Melee
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SmackDown Big Money Entrance!
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WWE Bonus Rumble Gold Blitz
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WWE Clash of the Wilds
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WWE Blackjack (yes, really)
Each game is expected to carry distinct animations, signature catchphrases, and possibly even sound bites from superstars. It’s not hard to imagine an undertaker-themed bonus round or a Rock-inspired jackpot shout.
You won’t just be spinning reels. You’ll be walking down the ramp.
Launching Before the Bell: Timing Is Everything
Releasing before SummerSlam? That’s no coincidence.
SummerSlam, one of WWE’s flagship events, is scheduled for early August at MetLife Stadium. With this being one of the most watched wrestling events of the year, it’s prime real estate for cross-promotion.
Launching in late July gives Fanatics a head start. Expect the games to go live across:
| State | Launch Timing | Legal Status of Online Casino |
|---|---|---|
| Michigan | Late July 2025 | Legal |
| New Jersey | Late July 2025 | Legal |
| Pennsylvania | Late July 2025 | Legal |
| West Virginia | Late July 2025 | Legal |
The idea? Get the games running just as anticipation for SummerSlam hits its peak.
The Bigger Picture: Fanatics Is Playing Long-Term
This isn’t just a brand stunt. It’s a calculated expansion.
Fanatics is betting big on its online gaming division. While the company made headlines with its merchandising and sports betting ventures, it’s the casino vertical that offers long-term value.
And let’s not forget the demographic overlap. WWE fans are passionate, loyal, and not afraid to put their money where their allegiance lies. Add in flashy graphics and a bit of nostalgia, and it’s a cocktail that could hook players quickly.
WWE, on the other hand, is positioning itself as more than just a wrestling brand. Its media empire spans streaming, merchandise, reality TV, and now—digital gambling. The Fanatics deal could offer a template for future partnerships across entertainment and gaming sectors.
That means we might be seeing more than just suplexes and slot machines soon.
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