Gambling.com Group is set to acquire Odds Holdings, the parent company of the sports betting comparison platform OddsJam, in a deal worth up to $160 million. The agreement features an initial payment of $80 million, while the remaining $80 million will depend on OddsJam’s performance through the end of 2026. The acquisition is anticipated to close on January 1, 2025, pending regulatory and customary closing conditions.
This move underscores Gambling.com Group’s ambition to cement its dominance in the online gambling affiliate space, while expanding its capabilities through advanced technology and additional revenue streams.
OddsJam: Real-Time Betting Data at Massive Scale
At the heart of Odds Holdings lies OddsJam, its flagship platform offering real-time sports betting odds to consumers. Through its website and app, OddsJam caters to sports bettors seeking the latest market insights.
The platform operates with impressive technical muscle:
- Processing over 1 million requests per second
- Managing terabytes of data daily
- Supporting nearly 300 sportsbooks across various markets
In addition to consumer offerings, OddsJam operates a separate enterprise division. This unit provides low-latency odds data to sportsbooks and other industry players, further diversifying its income sources.
Charles Gillespie, CEO of Gambling.com Group, highlighted the significance of the acquisition:
“The accretive acquisition of Odds Holdings will immediately provide Gambling.com Group with additional, recurring revenue streams which are independent of our market-leading online gambling affiliate business. This aligns with our strategy to expand our footprint in the online gambling industry.”
Financial Impact and Long-Term Vision
The financial impact of this acquisition is expected to be immediate. Odds Holdings projects $26 million in revenue and $12 million in adjusted EBITDA for 2024, adding substantial recurring revenue to Gambling.com Group’s portfolio.
The deal also accelerates Gambling.com Group’s pursuit of its broader financial targets. With a goal of reaching $100 million in adjusted EBITDA, the integration of OddsJam’s technology and market presence becomes a pivotal milestone.
OddsJam’s performance-based structure provides an incentive for continued growth and optimisation through 2026, ensuring that the partnership remains productive and mutually beneficial.
The Leadership Team Stays On
As part of the deal, Odds Holdings’ leadership team will remain intact. Founders Ankit Goyal and Alex Monahan, along with CEO Matt Restivo, will join Gambling.com Group to ensure a seamless transition and continued innovation.
Restivo expressed enthusiasm about the deal:
“By leveraging Gambling.com Group’s expertise, innovation, and resources, we will be optimally positioned to scale our technology and data-driven insights to reach an even larger audience of online bettors, including beyond the North American market.”
This collaboration signals a strong commitment to growth, particularly as Gambling.com Group aims to expand its reach to international audiences.
A Growing Acquisition Strategy
This latest acquisition follows Gambling.com Group’s purchase of Freebets.com in April 2024. With Freebets.com and OddsJam under its umbrella, Gambling.com Group is increasingly focused on creating a diversified and resilient portfolio of brands.
The strategy hinges on leveraging Gambling.com Group’s established partnerships and relationships to accelerate growth for both Freebets.com and OddsJam. With technology at the core, these acquisitions aim to create an interconnected ecosystem offering real-time betting data, odds comparison, and affiliate services to a global audience.
What This Means for the Industry
The sports betting and online gambling sectors continue to surge, especially in the North American market, where regulatory changes are opening new opportunities. By acquiring OddsJam, Gambling.com Group gains access to a robust technology platform that meets the growing demand for data-driven insights among bettors and sportsbooks alike.
For sports bettors, platforms like OddsJam provide greater transparency and efficiency, making it easier to compare odds and maximise value. For enterprise clients, the low-latency data services delivered by OddsJam offer critical tools for operating in a competitive landscape.
Gambling.com Group’s move also signals an industry trend toward consolidation. The online gambling affiliate market is maturing, with large players acquiring niche platforms to build scalable, revenue-generating ecosystems.
In short, this acquisition doesn’t just strengthen Gambling.com Group’s position — it raises the stakes for the entire industry.
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