Hyatt Hotels Corp. has announced a significant expansion to its World of Hyatt loyalty program, with The Venetian Resort Las Vegas becoming the latest addition to the portfolio. This long-term licensing agreement will see the iconic Las Vegas property available for booking through Hyatt’s channels, including Hyatt.com and the World of Hyatt app, offering a new level of convenience and rewards to Hyatt’s loyal guests.
The partnership is set to launch soon and will allow World of Hyatt members, as well as eligible event planners, to earn and redeem loyalty points on qualifying stays at The Venetian Resort. Additionally, members will receive credit toward the prestigious Brand Explorer Award, and elite members will enjoy a host of exclusive on-property benefits, which will further enhance their Las Vegas experience.
A Strategic Move in Las Vegas’ Competitive Hotel Market
Hyatt’s decision to add The Venetian Resort to its portfolio comes at a time when the demand for travel and booking remains high, especially in key markets like Las Vegas. With this new partnership, Hyatt aims to tap into the vibrant travel demand from both leisure and corporate travelers who frequent the Strip.
Mark Vondrasek, Chief Commercial Officer of Hyatt, acknowledged the importance of the addition, stating, “Las Vegas is a perennial favorite for World of Hyatt members, and our group business customers are requesting rooms at a higher volume than pre-pandemic due to the world-class entertainment and unique experiences offered by this dynamic destination.”
By adding The Venetian Resort’s 7,000 rooms and an impressive 2.25 million square feet of meeting space to its offerings, Hyatt is making strides to cater to both leisure guests and corporate clients who regularly visit the entertainment capital. The Venetian Resort’s unique offerings, including its Venice-inspired canals and gondola rides, will undoubtedly be a big draw for those seeking a luxurious experience on the Las Vegas Strip.
What Does the New Partnership Mean for World of Hyatt Members?
For World of Hyatt members, this new partnership opens up exciting opportunities to further engage with the brand’s loyalty program. Members will now be able to book stays at The Venetian Resort and earn loyalty points, just like they would at any other participating Hyatt property. With the addition of this flagship resort, Hyatt is expanding its reach and strengthening its position in one of the world’s most popular and competitive hotel markets.
This licensing agreement also brings additional benefits for those in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The Venetian Resort is known for its expansive event and convention spaces, which will now be available to World of Hyatt members who wish to book corporate events and meetings at the property. This expansion is likely to attract even more groups looking to book large events in Las Vegas, where the availability of high-quality, large-scale venues is crucial.
While Hyatt members will gain more ways to earn and redeem points, elite members of World of Hyatt will enjoy even more perks, such as special privileges and enhancements to their stay. These perks will only enhance the Venetian Resort’s status as a top luxury destination.
The Venetian Resort: A Las Vegas Icon
The Venetian Resort, which boasts two luxury hotels—The Venetian and The Palazzo—is renowned for its Venetian-inspired themes, including its signature canals and gondola rides. It is the only all-suite resort on the Las Vegas Strip, offering guests a truly distinctive stay. The resort recently underwent a significant $1.5 billion reinvestment to reimagine its suites, many of which are now inspired by the ornate costumes of the Venetian Carnival.
Patrick Nichols, President and CEO of The Venetian Resort Las Vegas, shared his enthusiasm for the new partnership: “Our legendary resort continues to lead the way on the Strip, setting the benchmark for innovation, luxury, and unforgettable guest experiences. As we embrace a new era for The Venetian Resort, this relationship enables us to expand our reach and connect with new audiences.”
This reimagining of the suites and other enhancements solidify The Venetian Resort’s reputation as one of the premier luxury destinations on the Strip. By aligning with Hyatt’s World of Hyatt program, The Venetian will appeal to an even broader base of travelers who value both luxury and the benefits of loyalty rewards.
A Forward-Looking Partnership for the Future
Looking ahead, this partnership will continue to evolve as both Hyatt and The Venetian Resort explore new ways to enhance the customer experience. The two brands are already planning to offer future benefits for Venetian Rewards members within the World of Hyatt program. This inclusion of elite Venetian Rewards members into the World of Hyatt ecosystem marks another step in broadening Hyatt’s reach and adding value for its loyalty members.
Furthermore, the companies are working to complement each other’s strengths in the MICE space. Hyatt’s extensive global network of meeting and event spaces combined with The Venetian Resort’s iconic location and large-scale venues positions both brands to offer superior service to business and corporate clients, further boosting their appeal.
The synergy between the two hospitality powerhouses is clear. As both companies look toward the future, this partnership offers exciting possibilities, including more opportunities for World of Hyatt members to explore Las Vegas, take advantage of loyalty rewards, and access some of the most impressive event spaces in the world.
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