In a bold move blending gaming excitement with real-world conservation, iGaming giant BGaming has joined forces with Brazilian influencer Jon Vlogs to boost jaguar protection in the Amazon. This fresh partnership kicks off with a hefty donation and a thrilling expedition that streams adventure straight to fans. But what does this mean for the rainforest’s big cats and the fight against deforestation?
The Spark of a New Alliance
BGaming, a leading developer of online casino games, named Jon Vlogs as its Latin American ambassador in July. This isn’t just a title; it’s the start of hands-on action. The company donated €5,000 to Brazil’s Instituto Onça-Pintada, fueling efforts to save jaguars and educate people about the Amazon’s fragile ecosystem.
Jon Vlogs, whose real name is Luan Kovarik, boasts a massive following of over 15 million across social platforms. He launched the tie-up with his “BDJ na Amazônia” project, a four-day trek deep into the rainforest. During the trip, he streamed live content, weaving in BGaming’s game Aztec Clusters. The game’s themes of jungle mysteries and ancient treasures mirrored his real adventures, drawing in young viewers hooked on gaming and exploration.
This collaboration aims to reach Gen Z and millennials who might not tune into traditional conservation talks. By mixing fun streams with serious messages, it turns passive watchers into active supporters. The donation, worth about 30,000 Brazilian reais, supports the institute’s work in tracking jaguars and running education programs.
One highlight from the expedition? Vlogs and his team dove into the wild, spotlighting the Amazon’s beauty and threats. Fans chipped in too, pushing the total aid higher through community drives.
Boosting Jaguar Conservation Efforts
Jaguars, the Amazon’s top predators, face dire threats from habitat loss and poaching. Recent reports show that agricultural expansion in Brazil has wiped out an area the size of the UK in jaguar habitats over the past decade. In states like Mato Grosso and Pará, 27 million hectares of wild land vanished by 2023, with nearly a fifth gone in just the last 10 years, according to environmental watchdogs like Mongabay.
BGaming’s contribution directly aids Instituto Onça-Pintada, which focuses on jaguar recovery. The group runs rewilding programs, like the story of Xamã, a jaguar that roamed 14,000 hectares after release. Such efforts have helped populations rebound in spots like Iguaçu National Park, where numbers climbed from near extinction in 2010 to healthier counts today.
The partnership extends beyond cash. Vlogs’ streams raised awareness, showing live footage of the rainforest and its wildlife. This ties into broader initiatives, such as the Black Jaguar Foundation’s work to restore the Amazon and Cerrado ecosystems. Founded in 2016, the foundation has planted trees and protected biodiversity, inviting global support for long-term recovery.
Here’s how the donation breaks down in impact:
- Funds tracking collars to monitor jaguar movements.
- Supports community education on living alongside big cats.
- Aids anti-poaching patrols in high-risk zones.
These steps are crucial as jaguars play a key role in keeping ecosystems balanced. Losing them could ripple through the food chain, affecting everything from smaller animals to plant life.
In a single, powerful moment during the stream, Vlogs shared a close encounter with the dense jungle, urging viewers to see the Amazon not as a distant place, but as a shared home needing protection.
Wider Ripples in Brazil’s Environmental Scene
This isn’t BGaming’s first dip into social good. Earlier in 2025, they launched a CSR art project with São Paulo’s A7MA Art Institute, blending creativity with community uplift. Now, teaming with Vlogs builds on that, targeting Latin America’s booming gaming market while tackling local issues.
Brazil’s jaguar conservation has seen cross-border wins too. A 2025 effort between Brazil and Argentina revived populations in shared border areas, proving teamwork can turn the tide. Yet challenges loom large. Deforestation surged under past policies, with an 88% spike in Amazon destruction noted in 2019 reports from groups like WWF.
Vlogs’ project also stirred some controversy. Clips of him swimming with protected fish like pirarucus drew scrutiny from Brazil’s environmental agency, IBAMA, which launched a probe into potential animal mistreatment. Despite this, the overall mission stayed focused on positive change.
Experts say such influencer-led drives can shift public views. A 2023 study by Conservation International found that social media campaigns boosted donations to Amazon restoration by 25% among young adults. By linking gaming to conservation, BGaming and Vlogs tap into this power, potentially inspiring more corporate involvement.
The Amazon, covering 5.5 million square kilometers, is vital for global climate. Its trees store carbon, and jaguars help maintain that balance. Initiatives like this remind us that fun and philanthropy can coexist, driving real progress.
Looking Ahead: Gaming Meets Green Action
Future plans for the partnership include more streams and projects. BGaming hints at expanding to other Latin American spots, using Vlogs’ reach to highlight issues like biodiversity loss. This could evolve into annual events, blending virtual gaming worlds with on-ground conservation.
In Brazil, groups like the Onçafari Jaguar Project offer eco-tourism that funds protection, showing sustainable ways to engage people. Vlogs’ expedition follows this path, encouraging fans to visit responsibly or donate directly.
As threats like illegal hunting persist—evidenced by 2020 reports of jaguars tormented in reserves—these efforts provide hope. With populations as low as 200 in some forests, every action counts.
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