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Category: Gaming

  • Control F5 Confirms Participation at ICE Barcelona 2025

    Control F5 Confirms Participation at ICE Barcelona 2025

    Control F5, a leading provider of solutions for the gaming and betting sector in Brazil, has officially announced its participation in the upcoming ICE Barcelona 2025. Scheduled for January 20-22, this global event is one of the most significant gatherings in the iGaming industry, uniting innovators, regulators, and business leaders to discuss cutting-edge trends shaping the sector.

    For Control F5, the event comes at a pivotal time as Brazil marks a historic milestone with the regulation of its gaming industry. The company aims to leverage its presence at ICE to cement its position as a key player, bridging global innovations with Brazil’s newly emerging market demands.

    A Strategic Move in a Transformative Year for Brazil

    The timing of ICE Barcelona 2025 couldn’t be more significant for Brazil’s gaming sector. With the country recently approving regulations for the industry, there’s growing excitement about the opportunities this will unlock. Control F5, recognising the magnitude of this shift, is keen to position itself as a go-to partner for businesses navigating this dynamic landscape.

    In a statement, the company said, “Our participation in ICE Barcelona reinforces our role in the growth of Brazil’s gaming sector, acting as a bridge between global innovations and local demands.”

    With over 55,000 visitors and 200 regulators expected to attend, the event will be a key platform for discussing best practices and exploring how Brazil’s new gaming framework can attract international investment while fostering responsible growth.

    Key Areas of Expertise to Meet Brazil’s Market Needs

    Control F5 plans to use its ICE Barcelona showcase to highlight its wide-ranging expertise, offering tailored solutions designed to meet the unique requirements of Brazil’s gaming market. From marketing and compliance to technology and legal support, the company’s portfolio addresses critical pain points for operators entering this newly regulated sector.

    Here’s a snapshot of the core services they will feature:

    • Marketing: Comprehensive strategies designed for maximum impact.
    • Human Resources: Expert talent acquisition and management.
    • KYC Compliance: Efficient customer verification systems to meet regulatory standards.
    • Technology: Mobile app development and tax solutions tailored to the market.
    • Legal Support: Full-spectrum assistance for start-ups navigating Brazil’s legal framework.
    • Advertising: Integrated omnichannel campaigns spanning online and offline platforms.
    • Financial Solutions: Customised financial project development for businesses.
    • Affiliate Marketing: Strategic affiliate management for scaling operations.
    • Customer Service: Exclusive models designed to enhance customer satisfaction.
    • Consulting: Insights into market intelligence and operational adaptation.

    With these offerings, Control F5 aims to demonstrate its capability to support both local and international operators seeking to establish or expand their presence in Brazil.

    Regulatory Change as a Catalyst for Growth

    The regulation of Brazil’s gambling industry is widely viewed as a game-changer, creating a fertile ground for operators and service providers. Control F5 stressed the importance of understanding Brazil’s new legal framework, noting that it would be a critical factor for international companies looking to succeed in this burgeoning market.

    “Brazil’s gambling regulation represents a driving change for the sector. Understanding the nuances of this new legislation will be critical for international operators wishing to enter or expand their activities in the country,” the company said in its statement.

    By providing a comprehensive suite of solutions, Control F5 aims to play a crucial role in helping businesses adapt to these new realities, from compliance to customer acquisition and beyond.

    Building Bridges Between Brazil and the Global Market

    ICE Barcelona is more than just an exhibition for Control F5; it’s a platform to forge connections and facilitate knowledge-sharing between global innovators and the Brazilian market. The company views this opportunity as a chance to showcase not only its expertise but also its commitment to helping the industry flourish responsibly.

    Attendees at ICE Barcelona are encouraged to visit Control F5’s booth to explore its services and discuss how the company can contribute to their success in Brazil’s gaming and betting market. As the country embarks on this transformative journey, Control F5 is positioning itself as an indispensable partner for those looking to tap into its vast potential.

  • Gambling Represents 10.69% of UK Consumers’ Leisure Spending, Report Shows

    Gambling Represents 10.69% of UK Consumers’ Leisure Spending, Report Shows

    A new report from the UK’s Department of Trust (DoT) reveals that gambling accounts for 10.69% of consumers’ leisure spending. This comprehensive study, based on raw bank data from over 300,000 individuals, highlights how gambling fits into the broader landscape of leisure habits.

    Gambling in Context: Where It Stands in Leisure Budgets

    The report provides a detailed look at how UK consumers allocate their leisure funds. The average gambler spends approximately £390 per month on leisure activities, with gambling taking a modest £41.34. It’s notable that gambling ranks fifth in priority after food delivery, media subscriptions, dining out, and holiday expenses.

    For many, gambling is far from a dominant expense. Here’s how the average monthly leisure spending breaks down:

    • Food Delivery: £43.97
    • Entertainment/Media Subscriptions: £47.53
    • Dining Out: Larger but unspecified portion
    • Holiday Expenses: Larger but unspecified portion
    • Gambling: £41.34

    While gambling doesn’t take the largest share, its consistent presence in leisure budgets signals its role as a regular, if secondary, activity.

    The High-Value Gambler: A Different Perspective

    High-value gamblers, those who deposit over £150 monthly with gambling operators, present a more concentrated pattern. Their leisure spending totals £452.38 per month, 17% higher than the general average. For this group, gambling occupies a significant 42.15% of their budget, equating to £191 monthly.

    Despite this focus, high-value gamblers still allocate funds for other leisure activities:

    • Food Delivery: £36.52
    • Media Subscriptions: £35
    • Other Leisure: Remaining portion split across varied activities

    Their spending pattern underscores the flexibility of leisure budgets even for those prioritising gambling. High-value gamblers also spend more overall, suggesting a higher disposable income compared to the average participant.

    Charitable Contributions and Fitness Spending: Surprising Insights

    The report also highlights positive behaviours among gamblers. Over a third contribute to charities, and fitness-related expenses are common. These findings challenge stereotypes about gambling leading to isolated or negative spending patterns.

    Charles Cohen, CEO of the Department of Trust, addressed these nuances, stating: “Money talks and in this case, it eats too, since people spend more on pizza than on a punt.” His comment underscores the balanced nature of most gamblers’ budgets, where gambling coexists with other priorities.

    Stay-at-Home Activities vs. Out-of-Home Experiences

    Interestingly, stay-at-home leisure activities, including online gambling, account for only about a third of total leisure spending. The remainder goes toward out-of-home experiences like dining, travel, and entertainment.

    Cohen noted this trend, saying: “Stay-at-home fun, such as Netflix, food delivery, and betting online, is only about a third of leisure spend: the rest is spent on going out or going away.” McDonald’s emerged as the top food delivery choice among gamblers, highlighting the blend of convenience and comfort in their leisure habits.

    A Balanced Leisure Mix

    The DoT’s findings paint a picture of gambling as part of a diverse and balanced leisure portfolio for most consumers. Even among high-value gamblers, other activities remain significant, suggesting that gambling doesn’t overshadow broader leisure spending.

    By providing this nuanced perspective, the report dispels concerns that gambling dominates leisure habits. Instead, it reveals a complex interplay of choices, with gambling taking its place alongside dining out, travel, and entertainment.

  • Alabama-Coushatta Tribe Opens Ischoopa Travel Center with Gaming, Convenience, and Community Focus

    Alabama-Coushatta Tribe Opens Ischoopa Travel Center with Gaming, Convenience, and Community Focus

    The Alabama-Coushatta Tribe of Livingston, Texas, marked a new chapter in its community’s growth with the grand opening of the Ischoopa Travel Center. A ribbon-cutting ceremony celebrated the launch, which features a mix of amenities, including Class II gaming devices, a convenience store, and a fuel station.

    Gaming Meets Convenience at Ischoopa Travel Center

    At the heart of the Ischoopa Travel Center lies a unique offering: 81 Class II gaming devices, now available on the east side of the building. This addition brings a fresh entertainment option to the reservation while also bolstering economic development.

    On the west side, the travel center offers a fully stocked convenience store with snacks, tobacco products, and a 12-bay fuel station equipped with diesel options. A forthcoming food concession is expected to enhance the variety of services available. With this blend of offerings, the travel center is poised to serve both tribal members and local residents effectively.

    Chairman Rick Sylestine emphasized the broader impact of the project: “The expansion of our travel center not only provides economic benefits for our tribe but is also providing additional jobs and serves our community.” He also highlighted the excitement around the center’s 24-hour operation, addressing a significant need in the area.

    Ribbon-Cutting Ceremony: A Celebration of Heritage

    The opening event was steeped in tradition and pride. The tribe’s two princesses performed the Lord’s Prayer, creating a moment of cultural connection before the official ribbon-cutting by 1st Chief Donnis Battise and 2nd Chief Herbert Johnson, Jr. Tribal members and community supporters were in attendance to witness the historic moment.

    Doug Searle, General Manager, reflected on the efforts behind the scenes: “Our Naskila team has been working very hard to make this a momentous day for Naskila and especially for the Alabama-Coushatta Tribe.” He noted that the project included giving the convenience store a fresh look and transforming a former tobacco shop into the vibrant Class II gaming area.

    Naskila Casino: A Foundation for Growth

    The Ischoopa Travel Center is an extension of the tribe’s successful Naskila Casino, which first opened in 2016. Starting with 365 Class II gaming devices, the casino has since grown to house over 900 machines, two cafes, and a gift shop. The addition of the travel center is a natural progression of the tribe’s efforts to provide entertainment and services to visitors while fostering economic independence.

    The economic ripple effects are evident in the increased employment opportunities and enhanced community services. Local residents, visitors, and tribal members alike stand to benefit from the tribe’s commitment to balancing heritage with modern amenities.

    A Boost for Local and Tribal Economies

    The travel center’s 24-hour operation and diverse offerings are expected to make it a hub for the local community. Here’s a quick breakdown of what Ischoopa Travel Center brings to the table:

    • Gaming Options: 81 Class II gaming devices, a first for the travel center, expanding entertainment opportunities.
    • Convenience Store: A refreshed retail space offering snacks, tobacco, and essential items.
    • Fuel Station: 12 bays, including diesel fuel options, catering to a wide range of vehicles.
    • Employment Growth: Additional job opportunities created for tribal members and local residents.

    Chairman Sylestine’s remarks on the travel center highlight its role in strengthening the tribe’s economic foundation and fostering a sense of pride and ownership within the community.

    Looking Ahead: What’s Next for the Tribe?

    While the Ischoopa Travel Center is an impressive milestone, the Alabama-Coushatta Tribe shows no signs of slowing down. With the success of Naskila Casino and the new travel center, the tribe continues to blend cultural preservation with economic innovation. Future plans for the travel center, including the anticipated food concession, promise to further enhance its appeal.

    For the Alabama-Coushatta Tribe, the travel center represents more than a business venture. It’s a symbol of resilience, growth, and the ability to adapt while staying rooted in tradition. As the ribbon was cut and celebrations unfolded, the message was clear: the tribe’s commitment to its people and community remains as strong as ever.

  • PowerPlay Signs Major Sponsorship Deal with Ottawa Black Bears

    PowerPlay Signs Major Sponsorship Deal with Ottawa Black Bears

    The Ottawa Black Bears, Canada’s newest professional box lacrosse team, has scored a significant partnership with PowerPlay Online Sportsbook and Casino. The agreement marks a milestone for both parties, providing mutual benefits in visibility, branding, and community engagement.

    Jersey Branding and Beyond

    Under the terms of this six-figure sponsorship, PowerPlay’s logo will prominently feature on the Black Bears’ home and away jerseys, making the company an integral visual component of the team’s debut season. But the collaboration doesn’t stop at uniforms. The partnership extends to include:

    • Branding in high-visibility areas such as the goal crease and behind the bench.
    • Prominent advertising on the LED display ring and rink boards at the Canadian Tire Centre during home games.

    This extensive integration ensures PowerPlay’s presence resonates with fans attending games in person and those following the action on broadcasts.

    Exclusive Status Secured

    The deal also cements PowerPlay as the exclusive sportsbook and online casino partner of the Ottawa Black Bears. This exclusivity positions the brand as a key player in the local sports entertainment landscape, aligning its bold, community-focused ethos with the team’s ambition to make a strong debut in Canadian lacrosse.

    Chelsea McDermott, Vice President of Business Operations for the Black Bears, expressed excitement about the agreement:
    “We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive sponsorship agreement. Their six-figure investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise.”

    A Shared Vision for Growth

    This partnership isn’t just about visibility—it’s about shared values. PowerPlay Marketing Director Thomas Vermeulen highlighted the cultural and emotional ties that make this collaboration special:
    “This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long.”

    The connection between PowerPlay and the Black Bears signifies a joint commitment to promoting lacrosse, a sport that holds deep roots in Canadian history and continues to inspire communities across the country.

    Strategic Moves in the Gaming Sector

    The sponsorship comes as PowerPlay sharpens its focus on the Canadian market. In a recent interview, CEO Dean Serrao reflected on the company’s 2024 strategy, revealing that their emphasis on Canada was a deliberate shift from the global trend of expansion into newer markets.
    “Looking back at 2024, it has been a year of consolidation for our business and one that has positioned us to continue on a strong growth trajectory in our core Canadian market,” said Serrao.

    By concentrating efforts on Canada, PowerPlay has solidified its presence in a market where sports betting and online gaming are seeing consistent growth. The partnership with the Ottawa Black Bears represents a natural extension of this focus, tapping into the team’s growing fanbase to further embed the brand in the local sporting community.

    This collaboration has sparked anticipation for what the inaugural season will bring, both on and off the field. Fans of the Ottawa Black Bears and followers of the gaming industry will be watching closely to see how this unique partnership evolves in the months ahead.

  • Michigan Casino Dream Hits Roadblock: Little River Band Faces Major Setback

    Michigan Casino Dream Hits Roadblock: Little River Band Faces Major Setback

  • AGEM Index Drops 4.8% in December as Gaming Equipment Suppliers Face Mixed Market Performance

    AGEM Index Drops 4.8% in December as Gaming Equipment Suppliers Face Mixed Market Performance

  • Parisian Gaming Clubs Shut Amid Political Uncertainty, Straining Sector

    Parisian Gaming Clubs Shut Amid Political Uncertainty, Straining Sector

    Parisian gaming clubs, a cornerstone of local entertainment and significant economic contributors, have been shuttered since January 1. The closures stem from political upheaval following the French government’s collapse on December 5 due to a censure motion. This crisis has left 1,500 employees in financial limbo and threatens the stability of the sector.

    Thousands of Jobs and a Sector at Risk

    The gaming club closures have far-reaching consequences. Around 1,500 employees now rely on government-backed partial unemployment benefits, which cover 60% of their salaries. However, these payments fall short of easing the financial burden for workers or the businesses themselves. Fixed expenses like rent, utilities, and maintenance continue to mount, pushing some establishments to the brink of financial collapse.

    Independent gaming clubs are especially vulnerable. With minimal resources and dwindling cash reserves, many small operators are struggling to stay afloat. “This situation is terrible for the 1,500 families who work in the clubs,” said Sébastien Leclercq, General Manager of Circus Casino France, which operates Club Circus Paris.

    Leclercq explained that his company is providing additional unemployment supplements to employees for two months. However, he warned that this level of support cannot be sustained indefinitely. “We will not be able to last several months like this,” he cautioned during an interview with BFM Business.

    Government Support but Limited Action

    Efforts to stabilise the sector have been hindered by the political turmoil. While both the Ministry of the Interior and the Ministry of Labor have expressed support for gaming clubs, meaningful legislative intervention has yet to materialise.

    A government report outlining measures to ensure the long-term sustainability of gaming clubs was completed before the crisis but remains unacted upon. “The Ministry of the Interior and Labor support us: they are receptive and try to help us,” said Leclercq. Yet, the lack of an operational government has stalled progress.

    The clubs’ closure also impacts public finances. Parisian gaming clubs contribute significantly to tax revenues, generating a Gross Gaming Product (GRP) of €120 million in 2022. Of this, €50 million was allocated to public authorities, including €40 million for the State and €10 million for the Paris town hall. Club Circus Paris alone accounted for €20 million in revenue, with €16 million stemming from gross gaming revenue.

    Independent Clubs Face Bleak Prospects

    While major operators like Club Circus Paris have some capacity to weather the storm, smaller clubs are nearing their breaking point. Without swift intervention, these independent establishments could soon shutter permanently, further destabilising the sector.

    Leclercq highlighted the precarious position of smaller clubs: “Some independent clubs no longer have any resources and are in danger.” Fixed costs such as lease agreements and equipment maintenance continue to drain their finances despite the lack of revenue.

    The ripple effects could extend beyond the gaming sector. The closures have disrupted a local entertainment ecosystem that attracts visitors and supports related industries like hospitality and tourism.

    The Need for Urgent Legislative Action

    Industry leaders are urging the French government to prioritise reopening gaming clubs and enacting supportive policies. Without immediate action, the consequences could be dire for businesses, employees, and the broader economy.

    • Employee Well-being: Extended closures could deepen financial hardship for the 1,500 workers dependent on the sector.
    • Economic Losses: The cessation of gaming operations translates to significant losses for both businesses and public revenues.
    • Sector Viability: Independent clubs, which lack the financial buffers of larger operators, are at high risk of permanent closure.

    As the political stalemate drags on, the future of Parisian gaming clubs—and the livelihoods they support—remains uncertain.

  • Bet365 Returns to Profit in Fiscal Year 2023-24 Amid Revenue Growth and US Expansion

    Bet365 Returns to Profit in Fiscal Year 2023-24 Amid Revenue Growth and US Expansion

    Bet365, one of the world’s largest online sports betting companies, has made a strong comeback to profitability for its fiscal year ending March 31, 2024. Boosted by solid revenue growth and a push into the lucrative United States market, the company’s results reflect a blend of strategic investments and innovation in its offerings.

    Revenue Rebounds with 9% Growth

    The latest financial filing by Bet365 with Companies House paints a bright picture for the company’s performance. Group revenue surged to £3.72 billion ($4.65 billion), a notable 9% increase from the prior year’s £3.41 billion ($4.26 billion). The betting and gaming segment alone contributed £3.7 billion ($4.62 billion), matching the overall growth rate.

    Profit before tax for the betting segment soared to £626.6 million ($782.97 million), marking a significant turnaround. However, Bet365’s Stoke City FC business continued to struggle, reporting a widened loss of £30.3 million ($37.86 million) compared to £12.4 million ($15.49 million) the previous year.

    US Expansion: A Game-Changer

    CEO Denise Coates emphasised the importance of the company’s investments in the US, calling the expansion a “key driver” of the group’s success. Bet365 launched regulated betting operations in seven states, including Arizona, Iowa, Indiana, and Pennsylvania. The platform’s American footprint is seen as a pivotal growth area, with product launches tailored to local markets.

    The addition of new trading weeks and the enhancement of its Bet Builder tool also contributed to the year’s 11% rise in sports betting revenue. The Bet Builder feature now extends to sports such as boxing, cricket, and Formula 1, catering to a broader audience.

    Product Innovation and Challenges

    Bet365 continues to refine its offerings, adding value to both sports betting and gaming segments. Fantasy sports and virtual gaming were upgraded, with new languages like French and Latin American Spanish broadening the appeal to diverse audiences.

    However, the gaming segment’s revenue remained flat. Market challenges in live casino gaming dampened growth despite efforts to create more personalised user experiences. Innovations such as a revamped recommendation engine and exclusive live games, including the company’s proprietary Super Mega Ultra live game show, aim to boost engagement.

    Charity and Executive Pay in Focus

    Bet365 increased its charitable contributions significantly during the year, donating £127 million ($158.69 million), up 20.5% from the previous period. The majority of these funds (£120 million or $149.95 million) went to the Denise Coates Foundation, which focuses on community and health initiatives.

    Interestingly, Denise Coates herself took a major pay cut. Her annual salary dropped to £94.6 million ($118.21 million) from £220.7 million ($275.78 million) the previous year, reflecting the company’s focus on operational efficiencies.

    Stoke City FC and Regulatory Compliance

    A significant development in the year was the demerger of Stoke City FC, a football club historically linked to Bet365. The club, now fully owned by director John Coates, was delisted as a Bet365 asset in July 2024. The move incurred an estimated cost of £118 million ($147.45 million).

    Meanwhile, regulatory compliance remained a top priority for Bet365. The company is actively participating in the UK Gambling Commission’s pilot for financial risk checks, designed to promote responsible gambling. Under the programme, players with monthly net deposits exceeding £500 are flagged, with thresholds set to tighten in 2025.

    Ongoing Challenges and Legal Matters

    Despite its strong performance, Bet365 faced several challenges. The company is cooperating with an anti-money laundering (AML) investigation by Australian regulator AUSTRAC, initiated in March 2024. While enforcement action is uncertain, Bet365 has committed to full cooperation.

    Customer claims amounting to £19.9 million ($24.87 million) primarily stemmed from past activity in Germany and Austria. Bet365 is addressing these claims while maintaining a focus on compliance and growth in regulated markets.

  • EGT Names Christian Graffigna as New Director of Argentina Office

    EGT Names Christian Graffigna as New Director of Argentina Office

    Euro Games Technology (EGT), a leading supplier in the gaming industry, has announced a major leadership change for its Argentina operations. Christian Graffigna, a seasoned professional with decades of experience, has officially taken over as the director of EGT’s Argentina office as of December.

    A Leader With a Stellar Resume

    Christian Graffigna is no stranger to the world of gaming and entertainment. With a degree from the Argentine University of Enterprise (UADE), he further enhanced his leadership skills through programmes at the University of Piura in Peru and the prestigious IESE Business School.

    Graffigna’s career has spanned several prominent roles in the gaming sector. At CIRSA and Luckia, he proved his capabilities, later taking on the role of General Manager at Starbay Casino in Panama, where he led for seven years. His appointment at EGT signals a clear intent to leverage his expertise to strengthen the company’s presence in Argentina.

    Strategic Goals for Argentina

    In his new role, Graffigna is expected to focus on positioning EGT as a top supplier in the Argentinian gaming market. With fierce competition in the industry, Graffigna’s leadership is seen as critical in driving growth and innovation. He has already expressed his ambitions to elevate EGT’s reputation and impact within the region.

    • Market Expansion: Graffigna’s deep understanding of Latin American markets will likely help EGT tap into new opportunities across the country.
    • Innovation: Under his leadership, the company is expected to push forward with cutting-edge gaming technology and tailored solutions for Argentinian clients.
    • Collaboration: Building stronger partnerships with local operators is expected to be a cornerstone of EGT’s strategy under Graffigna’s guidance.

    A Boost for EGT’s Regional Presence

    Argentina represents a key market for EGT in Latin America. The country’s gaming industry has been undergoing significant changes in regulation and demand, providing ample opportunities for suppliers to expand their footprint. EGT, known for its innovative gaming equipment, has already established a solid foundation in the region.

    Graffigna’s appointment is seen as a strategic move to accelerate EGT’s growth trajectory in Argentina. His knowledge of the local landscape and his proven ability to lead in competitive environments could give the company an edge over its rivals.

    Industry Reactions and Next Steps

    The news of Graffigna’s appointment has been met with optimism by industry stakeholders. His proven track record in managing complex operations and delivering results is expected to bring renewed energy to EGT’s Argentina operations.

    A spokesperson for EGT said, “Christian Graffigna’s leadership is a game-changer for our company in Argentina. His experience and vision align perfectly with our growth ambitions.”

    What’s Next for EGT?

    With Graffigna at the helm, EGT is expected to:

    1. Enhance its product portfolio to better meet the needs of the Argentinian market.
    2. Focus on operational excellence to improve service delivery and customer satisfaction.
    3. Explore new partnerships and opportunities to strengthen its regional presence.

    Graffigna’s appointment marks a new chapter for EGT in Argentina, one filled with promise and potential.

  • Ukraine Shakes Up Gambling Industry, Axes Regulatory Body Amid Corruption Claims

    Ukraine Shakes Up Gambling Industry, Axes Regulatory Body Amid Corruption Claims