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  • UK High Court Rules Sky Bet Violated Data Laws, Targeted Problem Gambler

    UK High Court Rules Sky Bet Violated Data Laws, Targeted Problem Gambler

    A UK High Court judge has ruled that Sky Betting & Gaming (SBG), part of Flutter Entertainment, illegally collected and profiled a problem gambler’s data for marketing purposes. The judgment shines a harsh light on the gambling industry’s data practices, setting the stage for potential legal challenges across the sector.

    High Stakes: The Data Collection Practices in Question

    The court found that SBG had used cookies to collect and process data without proper consent between 2017 and 2019. Justice Collins Rice labeled the company’s actions “parasitic,” criticizing its use of personal data for targeted advertising.

    The claimant, whose identity remains anonymous, lost over £45,000 in nearly a decade of gambling on Sky Bet’s platforms. He argued that the company failed to identify him as a problem gambler and continued to target him with ads. This, he claimed, directly contributed to his financial losses.

    Ravi Naik, the claimant’s lawyer and a representative from the data rights agency AWO, stated, “This judgment is a step toward protecting vulnerable individuals from harm. It serves as a warning to online gambling firms that misuse customer data.”

    A Broader Problem in the Gambling Industry

    This case has ignited a broader discussion about how gambling companies handle customer data. The industry is notorious for using analytics to predict user behavior, encouraging sustained betting. These practices raise significant ethical and legal questions.

    Will Prochaska, director of the Coalition to End Gambling Ads, commented, “The judgment reveals the inner workings of just one operator, but it’s clear this is standard practice across licensed online gambling operators in Britain.”

    A previous regulatory action against Sky Bet highlights this pattern. In 2022, the UK Gambling Commission fined the company £1.17 million for sending promotional emails to self-excluded customers—a group that had voluntarily opted out of gambling advertisements.

    Sky Bet’s Response and Potential Appeal

    Sky Bet has rejected the court’s findings, claiming that it has improved its practices since the period in question. “We fundamentally disagree with this judgment and are considering an appeal,” said a company spokesperson. “Over the past six years, we’ve invested heavily in safer gambling initiatives and will continue to do so.”

    Despite these claims, the company’s past infractions complicate its defense. In 2023, the UK’s Information Commissioner’s Office (ICO) reprimanded SBG for unlawfully sharing data with ad tech companies.

    Industry-Wide Implications of the Ruling

    The High Court’s decision could set a precedent, putting gambling firms under greater scrutiny. The ICO has already increased its focus on online tracking practices, targeting gambling platforms in particular.

    A table showcasing recent regulatory actions against Sky Bet illustrates the growing pressure on the industry:

    Year Action Details
    2022 Fine by UK Gambling Commission £1.17 million for marketing to self-excluded customers
    2023 Reprimand by ICO Unlawfully processing data and sharing with ad tech companies
    2025 High Court Ruling Illegal data collection and profiling of a problem gambler

    AWO has hailed the judgment as a “landmark moment,” warning that other gambling companies may face legal challenges if they continue similar practices.

    Stricter Data Regulations on the Horizon

    As concerns over gambling-related harm grow, regulators appear to be tightening the noose on companies that flout data protection laws. The ICO recently announced a crackdown on online tracking practices, signaling that gambling platforms will remain under heavy scrutiny.

    The ripple effects of this case could fundamentally reshape how the industry operates. Whether other gambling firms will proactively reform their data practices or wait for further legal action remains to be seen.

  • Italian Triumphs at Merit Poker Western Series Main Event in Cyprus

    Italian Triumphs at Merit Poker Western Series Main Event in Cyprus

  • Brazil to Vote on Land-Based Casino Legalisation in Early 2025

    Brazil to Vote on Land-Based Casino Legalisation in Early 2025

    Brazil may soon see a seismic shift in its gambling industry as lawmakers prepare to vote on the long-debated legalisation of land-based casinos. Tourism Minister Celso Sabino has confirmed that a decision is expected in the first half of 2025, a move that could significantly transform the country’s economic and entertainment landscape.

    After years of delays and political wrangling, the proposed legislation, PL 2,234/2022, promises to bring major changes to Brazil’s gaming sector, including casinos, bingo halls, traditional jogo de bicho, and horse race betting.

    A Long-Awaited Vote in the Senate

    The legislation has been inching forward since it was approved by the Justice and Citizenship Committee in June 2024, surviving a narrow 14-12 vote. Yet, despite this progress, the bill has encountered repeated hurdles. The most recent came in December 2024, when Senator Irajá Silvestre withdrew the proposal after fierce debates.

    Senate President Rodrigo Pacheco has reassured stakeholders that the vote will not be pushed further, confirming its place on the Senate’s 2025 agenda. If the bill clears the Senate, it is expected to be signed into law by President Luiz Inácio Lula da Silva within months, according to Sabino.

    The Ministry of Tourism has already successfully regulated online betting, with operations starting on January 1, 2024. Sabino views land-based casino legalisation as a natural progression in Brazil’s gambling reforms.

    The Promise of Economic Growth

    Supporters of the bill point to the potential economic benefits, citing Brazil’s thriving online betting sector as a model. With a 12% tax on gross gambling revenue (GGR), online betting has attracted heavyweights like Bet365 and BetMGM. The introduction of brick-and-mortar casinos could create new revenue streams, drive tourism, and generate thousands of jobs.

    Major industry players are watching Brazil’s developments with keen interest. Hard Rock International has publicly stated its readiness to invest in Brazil, viewing the potential legalisation as a golden opportunity. The presence of global casino brands could significantly bolster Brazil’s reputation as a tourism and entertainment hub.

    Opposition Voices Concerns

    Not everyone is on board with the proposal. Critics, including Senator Eduardo Girão, have raised concerns about the social risks associated with gambling. Girão has warned against repeating what he sees as the mistakes made with the online betting legalisation, which, according to him, has already harmed vulnerable populations.

    “Lives have been destroyed,” Girão remarked, referring to cases of financial distress linked to online gambling. “We cannot afford to make another mistake that could cause more problems than solutions.”

    Advocacy groups have also highlighted potential risks to communities relying on government assistance programs like Bolsa Família. They argue that gambling could exacerbate financial hardships among Brazil’s most vulnerable citizens.

    A Balancing Act: Regulation vs. Risks

    Supporters of the bill argue that legalisation and regulation will help reduce the influence of illegal gambling networks, providing a safer and more transparent system for players. Proponents, including Sabino, assert that formal oversight will mitigate the risks of addiction and ensure a portion of gambling revenues goes toward public services.

    There’s also a broader push to introduce safeguards, such as limits on casino advertising and targeted support for problem gamblers. These measures aim to strike a balance between economic growth and social responsibility.

    Quick Facts About Brazil’s Gambling Expansion:

    • Online betting: Launched January 2024; 12% GGR tax.
    • Projected impact: Land-based casinos could create tens of thousands of jobs.
    • Key supporters: Minister Celso Sabino, Senator Irajá Silvestre.
    • Key opponents: Senator Eduardo Girão, various advocacy groups.

    Global Players Eye Brazil

    Brazil’s massive market potential hasn’t gone unnoticed by international casino operators. With a population of over 200 million and a growing middle class, Brazil represents untapped potential in the global gambling industry. Companies like Hard Rock International have already indicated plans to establish a footprint in the country if the legislation passes.

    The combination of existing online betting revenue and the potential land-based casino boom could position Brazil as a leader in the Latin American gambling market.

  • Majority of Thais Oppose Casino and Online Gambling Legalization, Poll Reveals

    Majority of Thais Oppose Casino and Online Gambling Legalization, Poll Reveals

    A new survey reveals that most Thais are against the government’s plan to legalize casinos and online gambling, despite assurances that the initiative could benefit the economy. The findings come as resistance to the proposal gains traction, highlighting concerns over its potential social impact.

    Poll Shows Strong Opposition to Legalized Gambling

    A nationwide poll conducted by the National Institute of Development Administration (NIDA) on January 20-21 found that 59% of respondents disapprove of investments in casinos and entertainment complexes. Even more striking, 69% oppose legalizing online gambling. The survey involved 1,310 participants aged 18 and above, providing a snapshot of public opinion on this contentious issue.

    Interestingly, only 29% of respondents expressed support for both casinos and entertainment complexes. A smaller segment supported one but not the other. These findings indicate a significant divide between the government’s vision and public sentiment, with critics expressing fears about gambling’s societal repercussions.

    Protests Highlight Social Concerns

    The proposed legalization of casinos and online gambling has sparked visible protests across Thailand. In Si Sa Ket province, demonstrators recently carried banners warning of gambling’s potential harm to future generations. These protests reflect a broader concern about the long-term effects of increased gambling accessibility, particularly its potential to exacerbate social problems such as addiction and financial strain.

    Prime Minister Paetongtarn Shinawatra has sought to address these concerns, describing entertainment complexes as “Thailand’s new man-made tourist destination.” She argues that such developments could create jobs, stimulate the economy, and curb illegal gambling activities. However, critics remain unconvinced, pointing to the risk of gambling-related social issues outweighing economic benefits.

    Government Pushes Forward with Legalization Plans

    Despite the opposition, the Thai government has taken concrete steps to advance its gambling legalization agenda. Earlier this month, the Cabinet approved a bill allowing casinos to operate within integrated entertainment venues. These venues would include hotels, convention centers, and amusement parks, offering a multi-faceted appeal to tourists.

    The government believes regulated casinos could help position Thailand as a major player in the global gaming industry within six years. A 2024 Citigroup report suggests that Thailand could capitalize on the rapidly growing gaming sector, leveraging its tourism appeal to compete with regional entertainment hubs such as Macau and Singapore.

    Officials have also argued that legalization would bring much-needed regulatory oversight, reducing the prevalence of illegal gambling operations. By creating a controlled environment, proponents say the government could mitigate some of the risks associated with gambling while reaping economic rewards.

    Balancing Economic Goals and Public Sentiment

    The government’s push to legalize gambling underscores a broader effort to revitalize the Thai economy after the challenges of the pandemic. However, the strong opposition reflected in the NIDA poll highlights the delicate balance policymakers must strike between economic ambitions and public sentiment.

    Key concerns raised by opponents include:

    • The risk of increased gambling addiction, particularly among vulnerable groups.
    • The potential for gambling to exacerbate financial problems in low-income communities.
    • Moral and ethical considerations surrounding the promotion of gambling as a source of revenue.

    On the other hand, supporters argue that regulated casinos and online gambling platforms could:

    • Generate significant tax revenue for public services.
    • Reduce illegal gambling activities through proper oversight.
    • Enhance Thailand’s appeal as a tourist destination by offering diverse entertainment options.

    The challenge lies in addressing these competing perspectives while ensuring that any policy changes align with the broader interests of Thai society.

    A Divisive Path Forward

    The debate over casino and online gambling legalization in Thailand is far from settled. While the government has shown determination to push forward, public resistance and protests signal that the road ahead may be contentious. For now, the nation grapples with a complex question: can economic benefits outweigh the potential social costs?

    The coming months will likely see further discussions and possible revisions to the proposed policies, as stakeholders on both sides of the debate seek to influence the outcome. Whatever the final decision, its impact on Thailand’s economy, society, and international reputation will be closely watched.

  • Peoria Officials Court Boyd Gaming for Land-Based Casino: Talks Intensify

    Peoria Officials Court Boyd Gaming for Land-Based Casino: Talks Intensify

    City officials in Peoria, Illinois, are stepping up efforts to attract Boyd Gaming Corp. for a potential land-based casino on their side of the Illinois River. If successful, the project would mark a major transition from Boyd’s Par-A-Dice riverboat casino in neighboring East Peoria. Discussions are ongoing, with both sides weighing options and exploring possibilities.

    Potential Locations and Strategic Advantage

    Peoria officials are focusing on areas near interstate highways to align with Boyd Gaming’s preference for high-visibility sites. Mayor Rita Ali emphasized the importance of such locations, noting their appeal to travelers and passersby. While the exact sites under consideration remain undisclosed, the city’s approach reflects a deliberate effort to meet Boyd’s logistical and operational needs.

    “Casinos usually like locations that are near an expressway or highway. They like that visibility for people who might be passing through,” Ali told the Peoria Journal Star.

    This strategic advantage, coupled with Peoria’s infrastructure, gives the city a competitive edge in its bid to host the new casino.

    The Agreement Driving the Push

    A key factor behind Peoria’s determination lies in a 1991 agreement between Peoria and East Peoria. The deal stipulates that any new land-based casino in the region must be built on Peoria’s side of the river. Mayor Ali has been vocal about enforcing this agreement, though she acknowledged uncertainties regarding Boyd Gaming’s plans.

    “I do feel strongly that we should enforce that agreement,” Ali said.

    While the agreement strengthens Peoria’s position, it also underscores the delicate balance required to maintain constructive discussions with Boyd Gaming.

    Professional Support and Financial Commitments

    To enhance its appeal, Peoria has hired attorney John Elias and investment firm Innovation Capital to assist with crafting a comprehensive strategy. The city council approved the move in December, reflecting the project’s priority status.

    • Attorney Fees: John Elias charges $395 per hour.
    • Investment Firm: Innovation Capital receives a minimum of $10,000 monthly.

    City Manager Patrick Urich described the contributions of the legal and investment team as crucial, adding that their expertise has been instrumental in shaping Peoria’s approach.

    “The conversations with Boyd Gaming have been very professional,” Urich said, highlighting the mutual openness between the city and the gaming corporation.

    Optimism and Long-Term Vision

    Peoria City Councilmember Chuck Grayeb, who is also a mayoral candidate, expressed optimism about the project, underscoring the city’s potential. He cited Peoria’s interstate highway connections as a key selling point and reiterated the city’s commitment to making a compelling case for Boyd Gaming.

    “We want to make it a great place, show them some of the locations where we think it would work well relative to our interstate highway links,” Grayeb said.

    While no definitive timeline for a decision has been announced, discussions with Boyd Gaming began last summer and have involved multiple meetings.

    Challenges and Future Prospects

    Despite the progress, challenges remain. Boyd Gaming has yet to commit to a specific plan, and the city must navigate financial and logistical considerations to finalize a proposal. However, the city’s proactive approach and strategic vision suggest a strong determination to bring the project to fruition.

    City officials have expressed a desire to find a mutually beneficial solution. “The goal is to find something that is amenable to everyone,” said Urich.

    Peoria’s efforts to woo Boyd Gaming represent a broader ambition to boost local economic development and enhance the city’s appeal as a destination for entertainment and tourism. The stakes are high, but officials remain hopeful that their preparations and persistence will yield results.

  • iGaming Industry’s Future: Control F5 Outlines Key Customer Service Trends for 2025

    iGaming Industry’s Future: Control F5 Outlines Key Customer Service Trends for 2025

    The iGaming industry is on the brink of a customer service transformation. Control F5, a leader in iGaming solutions, recently highlighted trends set to redefine player interactions and satisfaction by 2025. From advanced AI to omnichannel integration, the sector is poised for significant shifts that promise to exceed player expectations.

    The Rise of Artificial Intelligence in iGaming Support

    AI is not a novelty in customer service, but 2025 will witness its deeper integration into the iGaming world. Machine learning-backed systems will allow operators to provide tailored interactions, minimizing response times and maximizing accuracy.

    Chatbots are evolving into virtual assistants capable of handling complex queries. With this evolution:

    • Players will receive near-instant responses, reducing frustration during high-stakes moments.
    • Operators will cut operational costs while boosting service availability.

    Expect AI to handle everything from basic FAQs to nuanced account troubleshooting.

    Personalization: More Than Just a Buzzword

    By 2025, personalization will define the iGaming experience. Thanks to advanced analytics, operators will gain deeper insights into player habits, enabling them to craft services that feel tailor-made.

    Personalization will move beyond marketing campaigns:

    • Customer service teams will address issues based on individual preferences.
    • Players will experience smoother interactions, as representatives will have context-specific data at their fingertips.

    This approach fosters a sense of being valued, which strengthens player loyalty.

    Omnichannel Service Takes Center Stage

    Gone are the days of static support channels. By 2025, omnichannel service will become the standard, allowing players to connect with operators across multiple platforms without interruption.

    Here’s what this means:

    • Seamless transitions between platforms such as mobile apps, social media, and live chat.
    • Consolidated player data that ensures continuity, regardless of the channel.

    A streamlined experience across various touchpoints is crucial for maintaining engagement in a fast-paced environment.

    Proactive Support: Anticipating Player Needs

    In 2025, waiting for players to reach out with issues will be outdated. Proactive customer service will take precedence, as companies leverage data analytics to predict and prevent problems.

    This forward-thinking approach could include:

    • Monitoring gameplay patterns to detect potential frustrations.
    • Offering timely assistance before issues escalate.

    The result? Happier players and fewer complaints—a win-win for everyone.

    Safeguarding Data in a Personalized Landscape

    As personalization gains momentum, the importance of data privacy cannot be overstated. The iGaming industry will face stringent compliance requirements, such as Brazil’s LGPD, to ensure customer trust.

    Companies must focus on:

    • Transparent policies around data usage.
    • Robust cybersecurity measures to prevent breaches.

    Building confidence in data practices will be as vital as delivering exceptional gameplay.

    Final Thoughts: Innovation as the Backbone of Customer Service

    The iGaming sector in 2025 will thrive on adaptability and innovation. Companies that prioritize seamless interactions, proactive support, and secure data handling will lead the pack. As Control F5 emphasizes, keeping player satisfaction at the forefront is the key to long-term success.

  • Kristen Foxen Defends Title in PokerGO Tour Kickoff Finale

    Kristen Foxen Defends Title in PokerGO Tour Kickoff Finale

  • New York Senator Revives Online Gaming and Poker Bill: Key Details and Implications

    New York Senator Revives Online Gaming and Poker Bill: Key Details and Implications

  • BMM Testlabs Secures Maranhão Accreditation for Testing Systems and Games

    BMM Testlabs Secures Maranhão Accreditation for Testing Systems and Games

    BMM Testlabs, a globally recognised independent testing lab, has announced a significant milestone: it has earned official accreditation to test systems and games for the Brazilian state of Maranhão. This accreditation opens doors for BMM to operate within a rapidly growing gaming and betting market in the region.

    Expanding Reach in the Brazilian Market

    The Maranhão accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms in the state, marking another step in the company’s expansion across Brazil. With this development, BMM is now authorised to operate in every Brazilian jurisdiction that has implemented state-level regulations for online fixed-odds betting.

    This achievement was made possible through Maranhão Parcerias SA (MAPA/LOTEMA), which issued the official certification. The partnership with MAPA/LOTEMA grants BMM the authority to collaborate with lottery operators in Maranhão, ensuring they meet rigorous compliance and quality standards.

    Federal Authorisation Bolsters Credibility

    Adding to its regional certifications, BMM Testlabs has also been federally authorised by Brazil’s Secretaria de Prêmios e Apostas. This federal approval extends BMM’s testing capabilities to betting systems, live gaming studios, and online games used by fixed-odds betting operators across Brazil.

    Marzia Turrini, BMM’s President of iGaming & Cybersecurity, expressed the company’s pride in this achievement. “We are excited and deeply honoured that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed-odds betting programme. Our focus remains on impartiality, technical expertise, transparency, efficiency, and, above all, integrity,” she stated.

    Why Maranhão’s Accreditation Matters

    BMM Testlabs’ accreditation in Maranhão isn’t just a bureaucratic win—it signifies the company’s growing influence in Brazil’s gaming sector. As Brazil continues to roll out regulated frameworks for online gaming and sports betting, the need for reliable compliance testing becomes crucial.

    Key highlights of what this accreditation enables BMM to do include:

    • Testing fixed-odds betting systems to ensure they meet Maranhão’s regulatory standards.
    • Conducting end-to-end product compliance testing for lottery platforms.
    • Partnering with state lottery operators to ensure transparency and player safety.

    With these capabilities, BMM Testlabs is set to play a pivotal role in shaping Maranhão’s regulated gaming market.

    Expertise Backed by Decades of Experience

    BMM Testlabs brings 44 years of industry expertise to Maranhão. Known for its stringent compliance standards and technical prowess, the company operates in various regulated markets worldwide. In addition to its primary testing services, BMM offers cybersecurity solutions that protect gaming operators and their customers from digital threats.

    Moreover, BMM’s sister company, RG24seven Virtual Training, provides compliance-grade virtual training on responsible gaming, anti-money laundering practices, and more. These training programmes are available in English, Spanish, and Portuguese, making them accessible to a diverse audience.

    Solidifying Leadership in Brazil

    With the addition of Maranhão, BMM Testlabs is now accredited in every Brazilian jurisdiction that has authorised fixed-odds betting. This comprehensive presence underscores its position as the leading independent test lab in Brazil.

    The company’s approach to compliance and technical expertise is setting a benchmark for the gaming industry, helping both operators and regulators maintain high standards.

  • Soft2Bet Secures General Licence for Casino Products in Spain

    Soft2Bet Secures General Licence for Casino Products in Spain

    iGaming provider Soft2Bet has announced a significant milestone: the acquisition of a General Licence for other games in Spain. This development allows the company to offer casino products compliant with the country’s stringent online gaming regulations. Issued by the Directorate General for the Regulation of Gambling (DGOJ), the licence underscores Soft2Bet’s dedication to delivering localized and compliant gaming experiences.

    A Key Moment for Soft2Bet’s Expansion

    Soft2Bet views this achievement as a pivotal point in its ongoing mission to enhance casino gamification for Spanish players. In a statement, the company highlighted its focus on offering tailored experiences through innovative features and localized content. This approach aligns closely with Spain’s dynamic gaming market, ensuring that player preferences are at the forefront.

    The company’s proprietary Motivational Engineering Gaming Application (MEGA) powers its solutions, offering a blend of off-the-shelf and customized options for its partners. By leveraging its experience across multiple markets, Soft2Bet continues to stand out in the competitive iGaming industry.

    Highlights of Soft2Bet’s Strategy:

    • Localized Content: Prioritizing features and games suited to the Spanish market.
    • Customization: Offering tailored solutions to meet diverse partner needs.
    • Innovation: Incorporating gamification and player-centric design.

    Proven Success Across Markets

    Soft2Bet has developed and operated numerous brands such as CampoBet, Betinia, and Don.ro, demonstrating its ability to adapt and thrive in various markets. The company’s business-to-consumer (B2C) experience has been instrumental in driving high-performance outcomes, including increased customer retention and robust acquisition rates.

    The results speak volumes about the company’s adaptability and understanding of market demands. Its Spanish debut is expected to further enhance its reputation as a leader in the iGaming space.

    Why This Matters:

    1. Market Leadership: Soft2Bet’s entry into Spain adds another key market to its growing portfolio.
    2. Regulatory Compliance: The new licence highlights the company’s commitment to adhering to local laws and responsible gaming practices.
    3. Future Growth: Soft2Bet aims to leverage its success in Spain to enter other global markets, including the U.S.

    Commitment to Responsible Gaming

    David Yatom Hay, General Counsel of Soft2Bet, described the licence as a cornerstone of the company’s strategy for growth. “Securing this licence in Spain marks a significant step in our ongoing expansion and reinforces our commitment to compliance and responsible gaming,” he stated. Yatom Hay also emphasized the company’s dedication to maintaining industry standards while delivering exceptional experiences for Spanish players.

    Soft2Bet’s responsible gaming measures include robust tools and resources designed to ensure a safe and enjoyable gaming environment. These initiatives are vital for fostering trust and building long-term relationships with players and regulators alike.

    Expansion Plans Beyond Spain

    The company’s ambitions don’t stop at Spain. Soft2Bet is actively preparing to enter additional markets, including New Jersey in the United States. This strategic move is part of a broader effort to establish a presence in highly regulated jurisdictions around the world.

    Looking Ahead:

    • U.S. Market Entry: Plans to launch in New Jersey signal Soft2Bet’s readiness to compete in one of the world’s most lucrative iGaming markets.
    • Global Recognition: Recent accolades, such as the “Executive of the Year” award for founder and CEO Uri Poliavich, further solidify the company’s position as an industry leader.

    Recognition for Leadership and Innovation

    Soft2Bet’s CEO, Uri Poliavich, was recently named Executive of the Year at the Global Gaming Awards. This recognition celebrates his innovative leadership and dedication to creating positive community impacts. The company stated, “Uri’s commitment to innovation goes hand in hand with his dedication to giving back, supporting initiatives that empower communities and create positive change.”

    Poliavich’s leadership has been instrumental in driving Soft2Bet’s success. His focus on combining technological advancements with community-oriented initiatives has positioned the company as a responsible and forward-thinking player in the iGaming sector.

    Soft2Bet’s acquisition of a General Licence for other games in Spain represents more than just a regulatory achievement; it’s a testament to the company’s growth, innovation, and dedication to responsible gaming. With plans to expand further, including into the U.S., Soft2Bet is poised to continue its trajectory as a leading force in the global iGaming industry.