In a year marked by crucial changes and growth in Peru’s online gaming industry, Gonzalo Pérez, CEO of Apuesta Total, reflects on the progress made in 2024, the future challenges ahead, and the delicate balance between regulation and player welfare. His vision emphasizes the importance of responsible gaming as the industry expands, as well as his concerns over the government’s decision to introduce a tax that could potentially hinder growth.
The State of Peru’s Gaming Sector in 2024
2024 has been a transformative year for Peru’s online gaming industry. Gonzalo Pérez, CEO of Apuesta Total, describes it as a period of “great advances,” particularly highlighting the consolidation of a structured and transparent regulatory framework. The clear rules set in place have brought much-needed clarity to the sector, enabling operators to work with greater transparency, while also ensuring a safer market for players.
“We’ve seen the framework solidify, which helps in shaping the future of the industry,” Pérez says. He believes that this newfound regulatory structure will serve as a foundation for attracting foreign investments, which, in turn, will strengthen Peru’s local economy. The progress in 2024, according to Pérez, is a clear indicator that Peru is on track to become one of the most attractive markets in Latin America.
Moreover, Pérez underscores that while the regulatory framework is beneficial, it also holds significant responsibility for the protection of the player. He stresses that as the sector grows, so must the efforts to ensure social welfare, thus ensuring that the expansion of online gaming is done in a manner that benefits everyone involved.
Key Industry Events of the Year
While there were numerous significant events throughout 2024, Pérez highlights the SBC Summit as one of the most memorable. He credits the event’s success to its relocation to Lisbon, which, according to him, created an ideal environment for meaningful discussions and networking. However, Pérez is quick to acknowledge that each industry event had its own merits and value.
Pérez also fondly recalls the collaboration of gaming companies with soccer events during the year. He praises the management of these events, particularly the ability to visit large stadiums such as the Allianz Parque in Brazil. These events not only provided a unique platform for discussions but also allowed operators to contribute to social actions, showing that the industry is increasingly becoming involved in social causes.
Looking ahead, Pérez’s excitement is palpable when discussing the upcoming post-ICE 2025 championship in Barcelona, which is expected to be one of the most significant events for the gaming industry in the region. The anticipation is growing, and the industry’s stakeholders are eager to see how these events will help shape the future of gaming.
The Challenges Facing the Industry in 2025
Despite the progress made, Pérez is deeply concerned about the new Selective Consumption Tax imposed by the Peruvian government. The tax is set to be levied on online gaming at a rate of 1% of the total bets placed. Pérez argues that this will drastically reduce the government’s collection expectations, a sentiment shared by many in the industry. The tax’s introduction, slated for January 1, 2025, has created significant uncertainty, particularly with the limited time available to implement changes.
“There is a real concern about the timing,” Pérez explains. “The deadlines are too tight, and we may not be able to make the necessary adjustments in time, which could complicate things for operators.” The rush to comply with new regulations, combined with the need to certify changes with laboratories and gain approval from regulators, adds a layer of complexity that could stifle the industry’s growth.
As the industry heads into 2025, Pérez warns that this tax, alongside other regulatory challenges, could pose a major obstacle. The tax could potentially reduce the overall competitiveness of the sector and impact the financial health of operators.
Expectations for Latin America’s Gaming Industry
Across Latin America, 2024 has been a year of regulatory progress. Various countries in the region have introduced or solidified gaming regulations, setting a standard that Pérez believes will benefit the industry in the long term. By regulating the sector, countries are helping to establish a clearer image of online gaming while dispelling common myths that still surround the industry.
“We are moving in the right direction,” says Pérez, who points to the growing momentum for regulation in multiple jurisdictions. This regional shift is crucial for shaping perceptions of the industry, which often faces stigma despite its significant economic potential.
Pérez believes that Latin America is primed for growth, with increased attention to regulation helping foster an environment where online gaming can flourish without compromising on player safety or social responsibility.
Looking Ahead: Growth, Innovation, and Responsibility
Pérez’s final message for the industry as 2024 draws to a close is optimistic yet cautious. He sees enormous growth potential in the sector, particularly with the integration of new technologies such as artificial intelligence and data analytics. These tools will not only improve the user experience but will also create a more efficient and sustainable gaming environment.
However, Pérez stresses that responsible gaming must remain a top priority as the sector expands. Player protection and social welfare are key components of this sustainable growth, and as the industry moves forward, the focus must be on fostering trust. “The success of the industry,” Pérez concludes, “depends not just on the numbers but on the trust we can build with players and our ability to balance growth with responsibility.”