Daily fantasy sports company PrizePicks officially celebrated the opening of its new, expanded headquarters in Atlanta with a ribbon-cutting ceremony on Thursday. Georgia Governor Brian Kemp, who attended as the guest of honour, praised the company’s relocation as a significant milestone for economic development and job creation in the state.
Situated in Atlanta’s Star Metals high-rise in West Midtown—one of the city’s premier office spaces—the 33,000-square-foot corporate hub will fuse Atlanta’s cultural vibe with the energy of a Las Vegas sportsbook. Expect plenty of TV screens, sports-themed decor, and a workspace designed to reflect the company’s digital-first, entertainment-driven ethos.
Mike Ybarra, CEO of PrizePicks, described the aesthetic to The Atlanta Journal-Constitution:
“Imagine you’re in Las Vegas and you see all those screens with games on them. We’re going to mirror that here.”
The relocation highlights Atlanta’s increasing appeal as a technology and sports innovation hub while spotlighting PrizePicks’ plans to add 1,000 jobs over the next seven years.
Atlanta as a Tech and Sports Powerhouse
For Governor Kemp, the PrizePicks expansion reinforces two of Georgia’s fastest-growing industries—technology and sports. Speaking at the event, Kemp highlighted the economic opportunities created through expansions like this, noting that such moves brought 9,800 new jobs to Georgia in the most recent fiscal year.
“This HQ opening is a testament to these companies and these innovators’ work,” Kemp said. He also added that developments like PrizePicks’ success contribute to Atlanta’s reputation as a magnet for talent and investment.
While the Star Metals location is a symbolic nod to Atlanta’s high-profile office real estate, the physical space itself reflects the company’s growth ambitions. Designed to balance functionality and flair, the headquarters brings together corporate teams under one roof while reinforcing the DFS platform’s sports-driven identity.
For PrizePicks, the move solidifies its place as a major player in the daily fantasy sports market—an industry that continues to grow despite ongoing debates over sports betting laws in Georgia.
DFS Thrives Amid Georgia’s Sports Betting Uncertainty
Georgia’s strict stance on sports gambling remains a controversial point in local politics. While sports betting remains illegal in the state, PrizePicks—and other DFS platforms—argue they operate within legal boundaries by offering “games of skill.” This distinction allows users to place wagers based on individual player performances rather than traditional team outcomes.
Ybarra likened the platform’s users to financial managers: “Daily fantasy sports is very much similar in terms of the lineups, the characteristics, the stats, the knowledge, and the expertise you have to have in order to be successful.”
Ybarra, who took over as CEO in August, is steering PrizePicks through a period of rapid growth. Founder Adam Wexler, now serving as executive chairman, remains a key figure in shaping the company’s direction.
Still, the legal ambiguity surrounding DFS and sports betting in Georgia cannot be ignored. Proponents of legalising sports gambling argue that the state could generate significant tax revenue, which could be channelled into college scholarships and other public programmes. Yet, efforts to legalise sports betting have faced repeated opposition, particularly from religious conservatives.
Kemp has remained measured in his stance. While he attended the PrizePicks ribbon-cutting and applauded the company’s success, he reiterated his cautious position on broader gambling legislation. “My whole thing is that if we’re going to do something like that, that it does not cannibalise the lottery and the HOPE scholarship,” Kemp said.
PrizePicks Continues Growth as Sports Interest Surges
PrizePicks’ rise mirrors a larger trend in sports fandom and digital engagement. The platform has become one of the most downloaded sports apps in the U.S., attracting fans looking for interactive and financially engaging experiences around sports. Users can wager on players’ individual stats—rushing yards, three-pointers made, strikeouts thrown—creating a personalised element that traditional betting models often lack.
The company’s move to Atlanta places it within a city already known for major sports franchises, a passionate fan base, and increasing investment in tech-driven businesses. West Midtown’s Star Metals, one of Atlanta’s priciest and most modern office developments, positions the company to attract top-tier talent and reflect its image as a market leader.
The PrizePicks relocation isn’t just about square footage. It’s about visibility, identity, and growth. For a company that thrives on blending sports with tech, the new headquarters—complete with its Las Vegas-style ambiance—embodies that vision perfectly.
One thing’s clear: while Georgia lawmakers remain divided over sports betting, PrizePicks is betting on Atlanta.
Leave a Reply