Superbet has locked in a massive €1.3 billion ($1.6 billion) refinancing deal with Blackstone and HPS Investment Partners, reinforcing its financial footing as it ramps up global expansion and tech investments. With this backing, the company is poised to scale into new markets, including Brazil, while strengthening its proprietary platform and entertainment ecosystem.
Blackstone and HPS Double Down on Superbet’s Growth
For Blackstone and HPS, this isn’t just another investment—it’s a long-term bet on Superbet’s strategy. The deal cements their position as key financial partners, providing the capital needed to pursue acquisitions, enhance technology, and expand into emerging markets.
Hans-Holger Albrecht, Chairman of Superbet Group, emphasized the significance of this move. “We are delighted to announce this successful signing as we continue our growth trajectory,” he said. “The fact that we have two blue-chip investors, Blackstone and HPS, is not only a milestone for the company but also an endorsement of our strong balance sheet.”
Albrecht further highlighted that the funding would enable Superbet to invest in cutting-edge tech while reinforcing its commitment to responsible entertainment.
Superbet’s Expansion Plans and Market Strategy
With its roots firmly planted in Europe, Superbet has been building towards a bigger international presence. The company’s strategy is clear:
- Strengthen its product offerings in existing markets.
- Invest in AI-driven betting technology and mobile-first platforms.
- Enter newly regulated gaming markets, including Brazil.
- Develop a fully integrated entertainment ecosystem that blends sports betting with interactive content and social engagement.
Jimmy Maymann, Co-CEO of Superbet Group, underscored the importance of this capital injection. “The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry through product innovation and a customer-centric approach,” he stated.
Sacha Dragic: Strong Financials Set the Stage for Expansion
Superbet’s financial health has been a key factor in attracting continued investment. Sacha Dragic, the company’s Founder and Co-CEO, pointed to its strong fundamentals and operational efficiency as critical drivers for future expansion.
“Our strong financial fundamentals and operational excellence provide a solid platform to accelerate growth in our existing markets while also targeting expansion into high-potential markets,” Dragic said.
His confidence is backed by performance data. Superbet has steadily expanded its market share, particularly in Romania and Poland, while making strategic acquisitions to broaden its European footprint.
Blackstone’s Bigger Bet on the Gambling Industry
Blackstone’s commitment to Superbet is part of a broader push into the European gambling sector. The firm has been actively expanding its presence, most notably preparing to list CIRSA SA, a Spanish gaming giant, on the Bolsa Madrid exchange.
A look at Blackstone’s gaming investments:
| Company | Acquisition Year | Investment Value | Expansion Focus |
|---|---|---|---|
| Superbet | 2019 (initial) | Ongoing | Tech, Global Growth |
| CIRSA SA | 2018 | $2.4 billion | Spain, Latin America |
| Apuesta Total | 2023 | Undisclosed | Peru, South America |
Raphael de Botton, Senior Managing Director at Blackstone Tactical Opportunities, praised Superbet’s leadership, calling Dragic “a visionary founder” backed by an “exceptional management team.” He reaffirmed Blackstone’s commitment to fueling the company’s next phase of expansion.
Key Advisors Behind the Deal
A transaction of this scale involves multiple financial and legal advisors. Superbet was advised by Morgan Stanley and Stifel Financial Corp, with legal counsel from Herzog Fox & Neeman, Sidley Austin LLP, and Loyens & Loeff Luxembourg SARL.
On the investor side:
- Blackstone worked with Citi for financial advice and Simpson Thacher & Bartlett LLP for legal matters.
- HPS Investment Partners received legal counsel from Milbank LLP.
This landmark deal sets the stage for Superbet’s next big moves, with expansion, innovation, and technology investments at the forefront of its strategy.
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