Florida’s gaming oversight just got a fresh face. The Florida Gaming Control Commission has picked Alana Zimmer as its new executive director, a move that promises to shake up how the state handles gambling rules and integrity. With her background in lottery management, what changes could she bring to Florida’s booming gaming scene? Stick around to find out.
Alana Zimmer steps into the role of executive director at the Florida Gaming Control Commission, starting right away. This appointment comes after the commission unanimously chose her earlier this month. She replaces Louis Trombetta, who held the position since 2022.
Zimmer brings a wealth of experience from her time as the head of the Kansas Lottery. There, she focused on updating operations and pushing for responsible gaming practices. Her most recent gig was running the Kansas City Automotive Museum, showing her skills in leadership beyond just gaming.
What makes this hire stand out? Zimmer is no stranger to Florida. She studied at Florida State University in Tallahassee, which adds a homecoming feel to her new job.
The commission’s vice chair, Julie Imanuel Brown, praised Zimmer’s track record. “Alana has shown outstanding leadership throughout her career, and I am confident she will work hard to eliminate illegal gambling and support Florida citizens and businesses,” Brown said in a statement.
Key Duties and Challenges Ahead
As executive director, Zimmer will lead efforts to keep gaming fair and honest across Florida. This means overseeing rules under Section 16.712 of the Florida Statutes, which aim to protect the integrity of all gaming activities in the state.
Florida’s gaming world is huge, from casinos to lotteries and beyond. The state has seen big growth in this area, especially after deals like the one with the Seminole Tribe that brought in sports betting. But challenges lurk, such as cracking down on illegal operations and promoting safe gambling habits.
Zimmer highlighted her past wins in her own words. “My experience with modernizing the Kansas Lottery and expanding responsible gaming initiatives will transfer well to my new role,” she said. She plans to team up with Governor Ron DeSantis and state lawmakers to boost these efforts.
One big task on her plate? Dealing with issues like daily fantasy sports, where the commission has sent cease-and-desist letters to operators in the past. Data from the commission shows they’ve ramped up enforcement, with several actions taken in 2023 alone to curb unauthorized betting.
Here’s a quick look at some recent commission moves:
- Issued warnings to fantasy sports platforms like PrizePicks and Underdog in September 2023.
- Worked with local sheriffs to tackle illegal gaming spots.
- Pushed for better tech to monitor and regulate online betting.

Background on the Commission and Its Growth
The Florida Gaming Control Commission is fairly new, set up in 2021 to take over gambling oversight from other state agencies. Governor Ron DeSantis played a key role, appointing initial members like Julie Imanuel Brown, who moved from the Department of Business and Professional Regulation.
Since then, the commission has grown. It started with just a few appointees and now handles everything from pari-mutuel wagering to enforcing gaming compacts. In 2022, they hired their first executive director, Louis Trombetta, who came from the same department as Brown.
This agency fills a vital gap in Florida’s regulatory landscape, especially as gaming revenue hits record highs. According to state reports, Florida’s gaming industry brought in over $500 million in revenue from tribal compacts alone in recent years, based on figures from the Florida Legislature’s Office of Economic and Demographic Research in 2023.
Zimmer’s arrival marks a shift toward more innovation. Her Kansas experience included rolling out new tech for lottery sales, which increased efficiency by 20% during her tenure, as noted in Kansas Lottery annual reports from 2018 to 2021.
But not everything is smooth. The commission has faced scrutiny over appointments and conflicts, like past issues with members holding multiple public roles. Still, Zimmer’s clean slate and focus on responsibility could help steer clear of those pitfalls.
Impact on Florida’s Gaming Future
Zimmer’s leadership could mean big things for everyday Floridians. Safer gaming options might reduce problems like addiction, which affects about 2% of adults nationwide, per a 2022 study from the National Council on Problem Gambling. In Florida, her push for responsible initiatives could expand helplines and education programs.
Businesses stand to gain too. Legal operators want a level playing field, and Zimmer’s track record suggests she’ll crack down on illegal setups that undercut them.
Looking ahead, expect more collaboration with law enforcement. The commission’s director of gaming enforcement, Carl Herold, has already teamed up with sheriffs, as discussed in a 2023 podcast by the Florida Sheriffs Association.
| Year | Key Milestone | Impact |
|---|---|---|
| 2021 | Commission created by Gov. DeSantis | Centralized gaming oversight |
| 2022 | First executive director hired | Expanded enforcement powers |
| 2023 | Cease-and-desist actions on fantasy sports | Protected legal markets |
| 2025 | Alana Zimmer appointed | Focus on modernization and responsibility |
This table shows the commission’s steady build-up, highlighting how Zimmer fits into a pattern of progress.
One thing is clear: Florida’s gaming scene is evolving fast, and Zimmer’s role puts her at the center of it.
With Alana Zimmer now at the helm of the Florida Gaming Control Commission, the state looks set for stronger oversight and smarter gaming policies that benefit everyone from players to businesses. Her blend of experience and local ties could spark real positive change, tackling illegal activities while promoting safe play.
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