Online Casino Doctor

Blog

  • MelBet Eyes Kenya as Africa’s iGaming Star Begins to Shine

    MelBet Eyes Kenya as Africa’s iGaming Star Begins to Shine

    In a market where many feared to tread or exited quietly, MelBet Partners & Affiliates stayed the course. Now, as the Kenyan iGaming industry heats up, their early bet on East Africa’s digital gaming economy is starting to look like a masterstroke.

    What once seemed like a gamble in a fragmented continent is rapidly turning into one of the boldest plays in the online betting world. And Kenya? It’s right at the centre of the board.

    Betting on the right horse: Why Kenya?

    For years, the African iGaming market was overlooked—either underestimated or misunderstood. But in 2024, a noticeable shift began. And by mid-2025, Africa wasn’t just on the radar; it was front and centre for big brands with patience and a plan.

    MelBet’s affiliate wing stood firm while others folded.

    “We had a strategy. We understood Kenya’s framework better than most. That made all the difference,” said a MelBet spokesperson.

    Many global betting brands underestimated the legal red tape and cultural nuances. MelBet didn’t. They studied local betting patterns, paid attention to regional advertising restrictions, and hired locally to build trust.

    And let’s not ignore the big one—Kenya’s government has regulated betting for decades, making it one of the few African countries with structured gambling laws. A massive advantage.

    What sets Kenya apart in the continent’s gaming scene

    There’s no denying that Kenya has climbed to the top tier of Africa’s gaming scene. It’s not just about the numbers—it’s about stability, habit, and access.

    One thing’s clear: Kenya isn’t a copy-paste market.

    • Betting is ingrained in daily culture, especially among youth
    • Mobile money services like M-PESA make deposits and withdrawals easy
    • Urban internet penetration is among the best in East Africa
    • English is widely spoken, simplifying marketing for international brands

    Despite this, MelBet’s team insists that patience and cultural understanding have been key. “Kenyan users are smart. They want offers that make sense, platforms that are reliable, and brands that show up consistently—not just during football season,” said one affiliate manager based in Nairobi.

    A closer look at Kenya’s legal and economic advantage

    There’s something comforting about structure in an otherwise unpredictable region. Kenya offers that.

    The Betting, Lotteries and Gaming Act (BLGA) of 1966 laid the groundwork. It’s been updated several times since, but the foundation remains solid. Licensing is clear. Advertising rules are strict but navigable. And unlike some neighbouring countries, Kenya doesn’t leave operators in legal limbo.

    Here’s a quick side-by-side comparison to paint the picture:

    Country Gambling Status Tax Structure Payment Ecosystem
    Kenya Fully legal & regulated 15% GGR + 20% WHT M-PESA, Airtel Money
    Nigeria Partially regulated Varies by state Bank transfer-heavy
    South Africa Regulated (but limited) 9.6% – 15% GGR Card and EFT heavy
    Uganda Legal, unstable Unpredictable changes MTN Mobile Money

    That kind of regulatory transparency is rare in African markets. It’s no surprise, then, that affiliate partners feel safer launching campaigns in Kenya than anywhere else on the continent.

    Affiliates are learning from MelBet’s slow-and-steady model

    Kenya is fast becoming the blueprint for African affiliate marketing. But the playbook isn’t filled with flashy tricks—it’s built on consistency.

    One affiliate partner said they’d rather earn slow, predictable revenue than chase unsustainable highs in markets with looser laws. MelBet’s programme appeals to this mindset.

    They focus on real engagement, not short-term clicks. Payouts are reliable. And affiliates are encouraged to learn the nuances of each Kenyan region, not just blast generic ads.

    “Affiliates who fail in Kenya usually try to treat it like Europe,” one insider remarked bluntly.

    A growing youth population, a mobile-first economy—and no sign of slowing

    Here’s where things get even more interesting. Kenya’s population is young. Really young. Over 75% of its people are under 35. That means the iGaming industry isn’t peaking—it’s just warming up.

    And with most internet usage coming from mobile phones, platforms that are mobile-first (like MelBet) have an edge.

    This creates a unique scenario:

    1. Young users are digitally native

    2. They’re used to mobile money for everything from shopping to paying bills

    3. Live sports betting aligns with their real-time lifestyles

    Basically, if you’re not optimising for mobile in Kenya, you’re already behind. MelBet didn’t just optimise—they designed with mobile at the core.

    What’s next? Kenya as the launchpad, not the destination

    MelBet might be focusing on Kenya now, but there’s a bigger game afoot.

    Success in Kenya acts as a proof-of-concept. Investors, regulators, and partners are watching. If a brand can succeed in this regulated market with high user expectations, it proves scalability.

    There’s already chatter about expansion into Tanzania and Rwanda, where digital infrastructure is improving and betting interest is on the rise.

    Still, MelBet says Kenya will remain a key market. “We didn’t just build an audience. We built trust,” said a regional manager.

    And in Africa’s often volatile iGaming scene, trust isn’t just currency—it’s the whole bank.

  • Montana Quietly Becomes America’s Poker Capital, Leaving Nevada in the Dust

    Montana Quietly Becomes America’s Poker Capital, Leaving Nevada in the Dust

    As the 2025 World Series of Poker wraps up in Las Vegas, a surprise contender has stolen the spotlight: Montana. Yep — not Nevada, not California, but the rugged, sparsely populated Treasure State. According to fresh data from Gambling.com, Montana holds the crown as the most poker-obsessed state in the U.S., based on the number of poker rooms relative to population.

    You wouldn’t expect it, but the numbers don’t lie. With just over a million residents and 24 licensed poker rooms, Montana outpaces even the glitz and glamour of Nevada — and by quite a margin. The rankings may raise eyebrows, but there’s no denying the numbers behind the shuffle.

    Montana’s Poker Scene: Small Population, Big Passion

    It’s not about flashing neon lights or mega-casinos here. Montana’s poker pulse beats strong in low-key venues across the state — from Billings to Missoula, and tucked-away taverns where the felt tables are well-loved and the community runs deep.

    The report revealed that Montana has 2.11 poker rooms per 100,000 residents. That’s nearly double Nevada’s rate and more than twice the national average. Poker is practically part of the cultural fabric out here.

    One-sentence paragraph? Sure. Montana takes its cards seriously.

    And it’s not just quantity — the scene is fiercely local. With limits on maximum bets and modest table sizes, poker in Montana is less about high-rolling and more about grit, patience, and the occasional bluff over a Bud Light.

    Nevada Still Dominates in Volume, But Not Per Capita

    Let’s not bury Nevada too deep. Las Vegas is still home to some of the biggest poker rooms in the world, and the sheer scale of play is unmatched.

    But per capita? Different story.

    Nevada holds 1.13 poker rooms per 100,000 residents, with 37 poker venues spread out across a population of around 3.2 million. That puts it solidly in second place in the rankings.

    This isn’t a knock on Vegas — it’s just math.

    And even as WSOP brings global poker elites to the Strip, the data shows that other states are building strong regional scenes that don’t rely on mega-tourism or billion-dollar casinos.

    The Top Five: Surprises Beyond the Big Names

    Montana and Nevada may have grabbed the headlines, but the rest of the list offers a few curveballs too. Gambling.com’s findings are based on a mix of state gaming commission data and national business directories, adjusted for population.

    Here’s a quick look at the top five:

    Rank State Poker Rooms Population (est.) Rooms per 100K
    1 Montana 24 ~1.1 million 2.11
    2 Nevada 37 ~3.2 million 1.13
    3 New Hampshire 14 ~1.4 million 0.99
    4 Colorado 25 ~5.9 million 0.42
    5 Mississippi 17 ~2.9 million 0.59

    New Hampshire, in third, is something of a dark horse. With nearly one poker room per 100,000 people, it’s built a grassroots scene in places like Rochester and Salem. Legalised charitable gaming helped spark its poker growth.

    Colorado and Mississippi round out the top five, driven by local gaming laws that favour smaller cardrooms outside of traditional casino models.

    So Why Is Montana So Poker-Mad?

    There’s no single answer. But ask any local, and they’ll give you a few clues.

    For starters, the state’s unique gambling laws make it easier for bars and clubs to host low-stakes games. That means poker isn’t limited to big casinos — it’s in corner pubs, VFW halls, and community centres.

    There’s also the social angle. Winters are long. Communities are tight-knit. Poker’s not just entertainment — it’s a gathering ritual. It beats watching reruns at home, that’s for sure.

    And in many rural areas, it’s one of the few competitive social events around. You get the same faces each week, the same trash talk, the same low-stakes drama. It’s like church — just with chips and check-raises.

    Poker Culture Shifts Away From Vegas-Only Glamour

    What this ranking hints at, perhaps more than anything, is a broader shift in poker culture.

    There was a time when all roads led to Vegas — and to some extent, they still do. But poker’s heart has started to beat in different corners of America.

    Some players are tired of $500 buy-ins and five-figure swings. They want games where everyone knows your name, and the worst beat of the night is running out of Coors Light.

    • Local poker scenes are gaining momentum
    • Smaller venues offer more accessible gameplay
    • States with relaxed licensing are seeing spikes in participation

    There’s also the streaming effect. YouTube, Twitch, and poker podcasts have created a new generation of players who don’t need to relocate to Nevada to feel part of the game.

    A bit like craft beer, the game has decentralised. And Montana’s scene, while modest in scale, is rich in character.

    What This Means for the Broader U.S. Poker Landscape

    Montana topping this list might feel like a fluke. It’s not.

    The WSOP may get the media glare, but smaller poker rooms are thriving quietly. They’re filling up tables night after night, without the help of global sponsors or tourist footfall.

    If anything, the data paints a picture of poker’s evolution — from televised celebrity hands to backroom grit and heartland loyalty.

    As big-money poker gets flashier, local scenes are digging deeper. And if the numbers hold up, it’s Montana, not Nevada, where America’s poker soul is quietly being reshuffled.

  • FanDuel Pushes Back on Sky-High Sports Betting Taxes as Pressure Builds Across States

    FanDuel Pushes Back on Sky-High Sports Betting Taxes as Pressure Builds Across States

    FanDuel, one of the biggest names in U.S. sports betting, is sounding the alarm. They’re urging lawmakers across multiple states to pump the brakes on tax hikes before the industry buckles under the strain.

    The company’s message? If this keeps up, the regulated betting scene might not be around long enough to deliver the tax windfalls states are banking on.

    Taxing Trouble: Industry Cries Foul as Margins Collapse

    Cesar Fernandez, a top government affairs executive at FanDuel, made his case loud and clear this week at the National Council of Legislators from Gaming States (NCLGS) conference. He didn’t sugarcoat it.

    He warned that between the marketing budgets, tech costs, staffing, bonuses, and sky-high state taxes, sportsbooks are barely scraping by. Despite a 10% national hold rate — the slice of the betting pie operators actually keep — profits are thin. Painfully thin.

    According to FanDuel, sportsbooks only net $1.55 for every $100 wagered. That’s a 1.5% margin.

    For comparison, supermarket chains like Kroger or Tesco operate at around 2.5–3% margins — and they’re considered razor-thin too.

    “We’ve gone from being viewed as contributors to being seen as cash cows,” Fernandez said. “There’s this belief that gambling companies are swimming in profits — but the math just doesn’t hold up.”

    New York’s 51% Tax: “Brutal” and Bad for Business

    It’s not just FanDuel complaining. Across the industry, eyebrows are rising over New York’s towering 51% tax on gross gaming revenue. Operators call it unsustainable.

    Illinois isn’t far behind. The state recently slapped a $0.50 fee on every single bet — not on profits, but on the act of betting itself. That’s triggered a domino effect. Big players like DraftKings, FanDuel, and Fanatics Sportsbook are now passing that cost straight to users.

    One-sentence pause: It’s not just bad for business — it’s potentially pushing customers away.

    You can already see the cracks. Users grumble on Reddit and X (formerly Twitter) about worse odds, higher fees, and fewer bonuses. Operators are trimming promotions to stay afloat.

    What FanDuel Wants: Less Tax, More Casino

    FanDuel isn’t just shouting into the void — they’ve got a plan. Well, two, actually.

    First, they want state governments to reconsider these eye-watering tax rates. Second, they’re pushing for online casinos to be legalised in more states.

    Why? Because online casinos, unlike sports betting, don’t depend on unpredictable events like underdog wins or referee calls. The margins are healthier. The revenue is steadier. And the promotional costs are lower.

    Right now, only seven states have legalised online casino gambling. FanDuel and friends are lobbying hard to bring that number up.

    Here’s a snapshot of where online casinos stand today:

    State Online Casino Legal? Notes
    New Jersey ✅ Yes One of the most mature online markets
    Pennsylvania ✅ Yes Strong revenue, regulated environment
    Michigan ✅ Yes Rapid growth since 2021 launch
    West Virginia ✅ Yes Smaller population but legal market
    Connecticut ✅ Yes Partnered with tribes and big operators
    Delaware ✅ Yes Early adopter, limited competition
    Rhode Island ✅ Yes (recent) Live as of March 2024

    Fernandez points to these examples as proof that there’s room for healthy expansion — if lawmakers are willing to listen.

    The Real Risk: Users Fleeing to Illegal Operators

    In another panel, FanDuel’s attorney Brad Fischer issued a stark warning. He said the tax pressure isn’t just squeezing profits — it’s pushing people into the arms of unregulated operators.

    And this time, the threat isn’t theoretical.

    “It’s happening right now,” Fischer said. “And it’s only going to get worse.”

    The concern? Sweepstakes casinos and offshore betting sites — neither of which pay U.S. taxes or follow state rules — are thriving. Why? Because they offer better odds, more aggressive bonuses, and zero state surcharges.

    And while lawmakers may hope tax hikes will boost public coffers, the opposite could be happening.

    One sentence, just to let that sink in.

    Players drift away from regulated sportsbooks, and states lose both tax revenue and consumer protection oversight. It’s a lose-lose.

    Operators Say They’re Not Anti-Tax, Just Anti-Overkill

    Let’s be clear: FanDuel isn’t asking for a free ride. Industry insiders openly acknowledge they should contribute to state budgets — especially considering how fast the sector’s grown since 2018.

    But they argue there’s a tipping point. Go too far, and legal operators can’t compete.

    One executive summed it up privately like this:

    • “We’re not asking for sympathy — just sanity. You can’t tax something into extinction and expect it to keep paying you.”

    The math supports the mood. In New York, some analysts say the market has plateaued, and promotional spending has fallen off a cliff. Operators simply can’t afford to compete with aggressive bonuses anymore.

    And once the fun disappears for users, so do the dollars.

    Political Tensions Simmer Behind the Scenes

    States see gambling as a golden goose. But they’re starting to choke the bird.

    Lawmakers under budget pressure are leaning heavily on gambling revenue to patch holes in education, infrastructure, and healthcare funding. In election years, that pressure only intensifies.

    Behind the scenes, lobbying is in full swing. Trade groups are gearing up for fights in legislatures from Ohio to Maryland. FanDuel, DraftKings, and others are throwing money at the problem — but also facing growing scrutiny.

    Meanwhile, consumer advocates argue that if sportsbooks can’t survive without gouging users, maybe the model itself is broken.

    That kind of criticism hits a nerve.

    But one thing is certain: The future of legal sports betting in the U.S. is no longer a guaranteed win.

  • Nevada Gaming Commission Moves Forward with Approval of Five-Card Pai Gow for Casino Floors

    Nevada Gaming Commission Moves Forward with Approval of Five-Card Pai Gow for Casino Floors

    Nevada’s gaming landscape is about to get a little more interesting, as regulators have endorsed the introduction of a new variant of Pai Gow poker—this time, with just five cards instead of seven. This version, which promises to speed up play and reduce errors, has successfully passed its field test at Harrah’s Las Vegas, and now, the Nevada Gaming Commission is giving it the green light for wider use across casino floors.

    This modification to the classic game was developed by Casino Gaming Development and is already making waves among Las Vegas casino managers. In fact, the streamlined version of Pai Gow is being seen as a way to revitalize interest in the game, offering a familiar format with just enough change to attract new players.

    Streamlining the Classic Game

    The appeal of Pai Gow poker lies in its simple mechanics but complex strategies. In the traditional seven-card version, players are dealt seven cards, which they then have to split into two hands: a five-card hand and a two-card hand. This process can sometimes be confusing, especially for new players. The five-card version, however, eliminates this complexity, allowing for a quicker game and fewer chances for mistakes.

    Casino Gaming Development’s chairman, Angel Espino, expressed excitement about the game’s potential to improve efficiency in the casino environment. During a recent meeting with the Nevada Gaming Control Board, Espino shared, “It speeds up the game. You have more hands per hour. You minimize dealer and player error.” And according to industry professionals, this could have a significant impact on both player satisfaction and casino profits.

    With its ability to increase the number of hands dealt per hour, the five-card version addresses a critical issue for casinos: the desire for fast-paced games that attract players who are looking for more action in less time. For casinos, this is not just a convenience; it’s a strategic move to keep players engaged and increase turnover.

    Results from Harrah’s Las Vegas Field Test

    The real test, however, came at Harrah’s Las Vegas, where the five-card Pai Gow variant was trialed before its official recommendation. The results were positive, according to casino managers involved in the trial. Lucas Botsis, the casino manager at Harrah’s, mentioned that while introducing a new game can sometimes be challenging, the familiarity of the five-card Pai Gow variant—being a derivative of a popular game—helped to draw interest from players.

    Botsis pointed out that the new game had a solid hold percentage of around 33%. In casino lingo, this is an indicator of the game’s profitability—essentially, how much the casino is earning from players. The success of the trial period has prompted Harrah’s to keep the game on their floor, offering it as an ongoing part of their casino offerings.

    “We’re seeing interest from players,” Botsis remarked. “It’s always hard to get people into something new, but the fact that it’s a variant of a game they already know makes it much easier to sell.”

    A Changing Landscape for Casino Games

    The approval of the five-card version of Pai Gow poker comes at a time when casinos are increasingly looking for ways to diversify their gaming options. The industry’s challenge is to blend familiar offerings with fresh experiences that can attract both seasoned gamblers and newcomers alike.

    Dustin Brown, Vice President of Gaming for several Caesars Entertainment properties, including Harrah’s, The Linq, and Flamingo, highlighted the significance of this game as part of that broader strategy. He expressed strong confidence in the new variant, noting, “Espino has been a great partner to the operations here in Las Vegas, and I’m interested in any product that he creates or puts out.”

    Brown’s endorsement underscores the importance of partnerships and innovation in the modern casino industry. The success of the five-card Pai Gow could pave the way for similar innovations in other classic casino games. If this variant catches on with players, we might see more alterations to the way traditional games are played in the future.

    The Future of Pai Gow and Other Casino Games

    Looking ahead, the gaming industry seems to be embracing the idea of evolving classic games to meet the preferences of a new generation of players. With rapid advancements in technology and the growing popularity of online gaming, it’s crucial for casinos to keep their offerings fresh and competitive. The five-card Pai Gow is a prime example of how subtle changes can make a significant impact, blending tradition with innovation.

    The success of this version could very well influence other casino games, prompting similar streamlining efforts. As casinos look for ways to stay ahead of the competition, expect to see more changes to familiar games that will both increase speed and reduce complexity, all while maintaining the essence of what makes them enjoyable.

    Ultimately, the five-card version of Pai Gow represents a turning point for how casinos approach game development. It’s a reminder that sometimes, making small adjustments can lead to big rewards—not just for the casinos, but for players as well.

  • Betting on Boundaries: iGaming’s Legal Tightrope in LatAm, Brazil and the US

    Betting on Boundaries: iGaming’s Legal Tightrope in LatAm, Brazil and the US

    The iGaming industry is exploding in growth — but that growth is coming with strings attached. From Latin America to the United States, the rulebook is changing faster than many can keep up. And for marketers and operators alike, the real challenge isn’t just drawing players in — it’s doing it legally, responsibly, and profitably.

    Legal clarity has never mattered more. And the lack of it in some key markets? That’s causing serious headaches.

    Brazil’s Booming Market Is Finally Getting Rules — Kind Of

    Brazil has long been seen as the crown jewel of the Latin American betting scene. After years of speculation, delays and political debates, the country finally passed legislation to regulate fixed-odds betting and online casinos. That was December 2023. You’d think clarity would follow. It hasn’t.

    One sentence here.

    The regulatory framework still needs to be built — which means the law is official, but the details are vague. Operators are watching closely. Marketing rules? Age verification systems? Tax structures? Still in flux.

    Three paragraphs:

    • Operators are awaiting proper licensing procedures, which are now expected to roll out in late 2025.

    • Affiliate marketing is especially murky; some platforms have pulled back to avoid risk.

    • Localisation and cultural fluency are critical — ads must now account for social concerns, not just clicks.

    The Brazilian Ministry of Finance has said it will apply heavy fines to those operating without a licence. That includes affiliates.

    Latin America: One Region, Many Rules

    You’d be forgiven for thinking Latin America has one shared stance on iGaming. But the reality is patchy — and messy. Each country’s stance is wildly different, and constantly evolving.

    Argentina allows provincial regulation. Colombia has one of the most mature online betting ecosystems. Peru and Chile are still debating national frameworks. Mexico? It’s legal but lightly regulated, which makes compliance hard to pin down.

    Then there’s advertising. And this is where it gets sticky.

    • Colombia enforces age verification and advertising restrictions across digital and physical channels.

    • Peru’s 2023 law introduced new KYC requirements and tax rules, but implementation remains slow.

    • Chile has no formal regulation — but proposed legislation could limit promotions and bonuses soon.

    Every market has different rules around marketing, licensing, and even terminology. That makes it hard for affiliate networks and platforms to scale their campaigns safely.

    One sentence paragraph again here.

    “Trying to build reach across LatAm without legal headaches is like playing a different game in every country,” said Mikhail Zhukov, Strategy Lead at Adsterra.

    US Market: Land of Opportunity… and Red Tape

    The United States may have some of the world’s biggest potential iGaming revenues, but it’s also got some of the toughest restrictions. Why? Because it’s not regulated at the federal level — each state does its own thing.

    That means advertising in New Jersey is fine, but in Utah? Illegal. Literally. Operators have to set up geofencing, adjust creative for each state, and work with licensed partners.

    And here’s the catch: even in legal states, marketing is under a microscope.

    • Google and Meta have strict policies for iGaming, requiring pre-approvals and certifications.

    • Creatives must avoid misleading language, overly aggressive bonuses, and anything appealing to minors.

    • Many affiliates have been delisted from search results due to non-compliance with local rules.

    Operators are leaning on programmatic platforms to keep their reach consistent. But even those are being scrutinised. Pennsylvania, for example, has issued fines for misleading ads even on third-party platforms.

    This all leads to one unavoidable truth: In the US, one-size-fits-all marketing no longer works.

    The Ad Platform Squeeze Is Getting Tighter

    Even when operators comply with national laws, they’re now running into another wall: the platforms themselves.

    Google, Facebook, TikTok — they’ve all added new layers of friction. Most now require:

    • Proof of operator licensing in each target country

    • ID verification for all campaign managers

    • Screenshots and approval of all landing pages

    • Mandatory content warnings for bonus promotions

    There’s also a trend towards algorithmic throttling. If a campaign raises red flags — high bounce rate, unclear legal copy, or age verification lapses — it may get silently downgraded, even if technically compliant.

    One quick line here.

    This “silent punishment” has forced marketers to be extra cautious, even when rules seem vague.

    Programmatic ad networks, like Adsterra, are adapting by offering more granular audience targeting and automated compliance filters. But even then, creatives are regularly rejected.

    KYC, Player Safety, and the Ethics Tightrope

    It’s not just about where and how you advertise — but who you allow through the door. Know Your Customer (KYC) rules are now front and centre.

    They’re no longer optional. They’re law. And they’re strict.

    KYC requirements have expanded across the board:

    Region KYC Focus Common Challenges
    Brazil Age and identity checks pending enforcement Tech infrastructure still catching up
    Colombia Full KYC with addiction screening High compliance cost for small operators
    USA Varies by state, many require SSN validation Users drop off during onboarding
    Netherlands Stringent KYC and gambling addiction detection High rate of user rejection

    One-sentence paragraph again.

    It’s good for player safety — but it’s bad for conversion rates.

    For affiliates and advertisers, this shift means creative and funnel design needs to account for drop-off, trust-building, and data transparency. Fast signups are out. Long forms and ID uploads are in.

    Operators who fail to comply risk more than fines — they risk being blacklisted by payment processors and ad platforms alike.

    So Where Do We Go From Here?

    There’s no silver bullet — just a growing sense of urgency. The rules are only getting tighter, not looser. But compliance doesn’t have to mean chaos.

    Some are finding success through localisation and smaller, high-intent audiences. Others are leaning into influencer marketing and closed communities, where trust carries more weight than reach.

    One operator we spoke to in Peru described their approach as “legal guerrilla marketing” — creative, compliant, and hyper-targeted. It works, but it takes time.

    And for everyone else?

    Zhukov puts it bluntly: “If you’re not staying ahead of the legal updates in your target markets, you’re gambling more than your players.”

  • Detroit Casinos See $101 Million in June Revenue, Marking a Dip from May and 2024

    Detroit Casinos See $101 Million in June Revenue, Marking a Dip from May and 2024

    Detroit’s three commercial casinos generated a combined total of $101.04 million in revenue in June 2025, according to the Michigan Gaming Control Board. Although the figure remains significant, it shows a decline from May 2025 and the same period last year, signalling a potential slowdown for the city’s gambling industry.

    Slot and Table Games Revenue Dips

    The lion’s share of Detroit’s casino revenue comes from slot machines and table games, which contributed $100.38 million in June 2025. However, this marks a 4.0% drop in revenue compared to June 2024. Additionally, the figure represents an 11% decline from the previous month, May 2025.

    Despite this drop, the performance for the first half of 2025 was somewhat stable. Table and slot game revenues for January through June 2025 were just 0.8% lower than in the first half of 2024. While the year-on-year figures aren’t too alarming, the sharp month-to-month decline in June has raised questions about the future trajectory of the market.

    It’s not just the slot and table games that are underperforming. Detroit’s casinos also experienced weakness in their sports betting operations.

    Sports Betting Shows Weakness

    Retail sports betting, a growing segment for the casinos, posted disappointing figures in June. The state’s combined sports betting handle amounted to $7.2 million, with casinos taking in $665,435 in Qualified Adjusted Gross Receipts (QAGR). The revenue from this segment dropped significantly, showing a 25.1% decline from June 2024 and a staggering 48.1% dip compared to May 2025.

    As sports betting continues to grow across the United States, these numbers raise eyebrows. Could this indicate a slowdown in consumer interest, or is it a temporary blip in a typically volatile market?

    MGM Grand Detroit Leads the Pack

    Among Detroit’s three commercial casinos, MGM Grand Detroit continues to be the leader in revenue. The casino reported earnings of $48.43 million in June, capturing 48% of the market share. This is slightly down from the same month last year, which saw a 0.6% decline in revenue.

    Despite the market slowdown, MGM’s market dominance appears strong. However, as the casino market in Detroit faces headwinds, the question remains: Will MGM’s lead hold in the face of ongoing challenges from competition and shifts in customer behaviour?

    The Big Picture for Detroit’s Casino Market

    While Detroit’s commercial casinos are still generating significant revenue, June’s results indicate a slowdown that could have lasting effects on the city’s gambling industry. The month-on-month decline, combined with the drop in retail sports betting, points to potential challenges ahead.

    The next few months will be critical for casino operators as they work to adapt to changing consumer habits, economic uncertainty, and increased competition. Will Detroit’s casinos bounce back, or will this marked decline signal a shift in the city’s gambling landscape?

  • Blackstone-Owned CIRSA IPO Holds Steady on Market Debut as Casino Operator Lists in Spain

    Blackstone-Owned CIRSA IPO Holds Steady on Market Debut as Casino Operator Lists in Spain

    Shares of Spanish casino group CIRSA ended flat on their stock market debut, despite initial gains. This marked a rare success in a turbulent European IPO market, as the Blackstone-owned firm pushed ahead with its listing.

    The company’s shares opened 6.7% higher at €16 ($18.70) on Wednesday, briefly valuing CIRSA at €2.7 billion ($3.16 billion), before retreating to close at €15 ($17.53), the same as its IPO price. CIRSA raised €400 million ($467 million) through the sale of 26 million shares, representing a free float of roughly 18%. If the overallotment option is fully exercised, the offering could increase to €521 million. The listing marks Spain’s second-largest IPO this year, despite market challenges.

    A Market Testing the Waters

    Despite the broader geopolitical and economic turbulence affecting the IPO market, CIRSA’s offering came as a breath of fresh air. The European IPO landscape has been anything but straightforward. Geopolitical uncertainty, particularly in the Middle East, and fears over potential U.S. trade tariffs have caused many companies to delay their listings or reassess their timing.

    But CIRSA bucked that trend. The firm’s offering was reportedly oversubscribed, a rare feat these days. Investors quickly snapped up the available shares, reflecting confidence in the casino operator’s future growth prospects. A source close to the offering noted that “the books were covered very quickly.”

    This is a critical moment for CIRSA, which is looking to use the proceeds from its IPO to reduce its hefty €2.37 billion net debt. The company has plans for continued expansion, and going public will allow it to grow faster. With its IPO, CIRSA aims to unlock opportunities to accelerate its acquisition strategy, which has already been aggressive in recent years.

    A Rapid Expansion Strategy

    Founded in 1985, CIRSA operates over 450 casinos across 11 countries, cementing its presence as one of Spain’s largest gaming operators. CIRSA has been a model of expansion, especially since its acquisition by Blackstone in 2018. The private equity firm bought the company at an enterprise value of €2.1 billion, and since then, CIRSA has completed over 130 acquisitions worth €1.2 billion.

    The company’s aggressive expansion strategy has focused on strengthening its position in Spain and Latin America. Notably, it has recently taken stakes in Peru’s Apuesta Total and Casino Portugal, positioning itself to tap into emerging markets.

    CIRSA’s 2024 financial results show an 8% rise in net revenue to €2.2 billion and an 11% increase in EBITDA to €699 million. These numbers suggest that the company is on the right track as it continues to diversify and strengthen its portfolio.

    Gambling Industry Outperforming

    The gambling sector, despite challenges in the broader market, has been one of Europe’s stronger performers. Shares in Italian betting operator Lottomatica, floated by Apollo in 2023, have surged more than 80% this year. Similarly, British casino operator Rank Group has seen its stock price rise over 65% year-to-date.

    In this context, CIRSA’s IPO comes at a time when the gaming sector continues to thrive, thanks to strong investor interest in betting and casino operations. Investors appear willing to back businesses in this space, which has been buoyed by growing consumer demand for both online and physical gaming options.

    CIRSA’s Plans Moving Forward

    Now that CIRSA has successfully debuted on the market, it’s set to continue its aggressive acquisition path. The company has identified up to 100 potential acquisition targets, primarily in Spain and Latin America, and plans to spend between €400 million and €500 million on deals over the next three years. This strategic focus on expanding its footprint in key markets will be crucial as CIRSA works to reduce its debt and strengthen its market share.

    CIRSA’s executive chairman, Joaquim Agut, expressed that the IPO would allow the company to grow faster and enhance its financial flexibility. With public status now secured, CIRSA can begin to tap into new capital sources, a step that will help it compete in an increasingly dynamic gaming industry.

    At the same time, Blackstone’s investment in CIRSA has been notably lucrative. The private equity firm originally invested in the company backed by €1.5 billion in debt, followed by another €400 million to fund a dividend. According to sources familiar with the matter, CIRSA’s IPO valuation now exceeds 2.5 times the equity Blackstone initially invested.

  • Atlantic City’s Smoking Ban: Economic Impact Less Severe Than Initially Expected, Says Spectrum Gaming

    Atlantic City’s Smoking Ban: Economic Impact Less Severe Than Initially Expected, Says Spectrum Gaming

    A potential smoking ban in Atlantic City’s casinos may not be as financially damaging as previously anticipated. In a significant shift from its 2022 findings, Spectrum Gaming Group now believes that the economic repercussions of removing smoking from casino floors are less impactful than once thought.

    This reassessment follows evolving trends in both the gambling industry and societal behaviours. With fewer people smoking than in past years and casinos adapting to the needs of smokers in new ways, the anticipated harm to revenue appears to be much smaller.

    The Shift in Spectrum Gaming’s View

    Spectrum Gaming Group initially warned that implementing a smoking ban in Atlantic City’s casinos could result in thousands of lost jobs and millions in lost revenue. But their latest report, released last week, paints a different picture. It suggests that the economic impact of a smoking ban may be far less severe than expected.

    The shift is largely attributed to a change in both consumer habits and how casinos have adapted. As smoking rates have steadily declined in the United States, the demand for indoor smoking areas in casinos has decreased as well. Data from the American Lung Association reveals that the adult smoking rate in the U.S. dropped to 11.6% in 2022, a drastic reduction from over 20% in 2006. With fewer smokers to accommodate, casinos are seeing less resistance to the idea of a smoke-free environment.

    Moreover, the casino industry itself has evolved to meet the needs of both smokers and non-smokers. Many casinos in Atlantic City have already set up open-air gaming areas and outdoor patios where smokers can still enjoy their time at the tables. These efforts help maintain the overall casino experience for everyone while limiting the health risks associated with smoking indoors.

    The Broader Context: Changing Smoking Habits

    The decline in smoking rates across the U.S. has been a critical factor in this shift in perspective. The American Lung Association’s statistics indicate that, over the last 16 years, the number of smokers has more than halved. This significant reduction in smokers means that the number of casino patrons who would be directly impacted by a ban is relatively small.

    At the same time, the pandemic has reshaped how many people approach public spaces. The period of heightened health restrictions made many patrons more comfortable with the idea of outdoor, open-air spaces. People grew accustomed to adjusting their activities to comply with health protocols. Casinos that already offered outdoor spaces found that this change led to more acceptance of smoke-free gaming floors, even for those who still smoke.

    Key Points on Atlantic City’s Smoking Policies:

    • Declining Smoking Rates: U.S. adult smoking rate dropped to 11.6% in 2022, a major shift from 20% in 2006.

    • Adaptation by Casinos: Many casinos now offer open-air areas and patios for smokers.

    • Post-Pandemic Changes: Pandemic restrictions helped patrons adjust to non-smoking environments.

    • Less Economic Risk: Spectrum Gaming now estimates a smaller impact on jobs and revenue than initially feared.

    The Impact on Casino Revenue

    Despite the reduced smoking rates, the financial effects of a smoking ban in Atlantic City are still a topic of concern. The initial fear was that banning smoking indoors would drive away a significant portion of casino revenue, as smokers could potentially choose to avoid establishments that did not accommodate their habit. However, the most recent analysis suggests that this is no longer as much of a threat.

    Casinos have been able to implement a number of strategies that reduce the blow to their bottom lines. Offering smoking areas outside allows patrons to enjoy the outdoor air while still engaging with the casino’s offerings. Additionally, the decline in smoking means that the proportion of the casino’s clientele who would have been directly affected by a smoking ban is much smaller.

    Recent research from the American Gaming Association (AGA) supports Spectrum Gaming’s revised outlook. According to AGA’s data, most casino operators have seen a minimal decline in revenue following voluntary smoking bans, with some even reporting gains in patronage after introducing smoke-free floors. This is due, in part, to the fact that more people are becoming aware of the health risks associated with smoking, and many non-smokers prefer smoke-free environments.

    In fact, studies have shown that non-smokers often feel more comfortable in smoke-free casinos, which can lead to an increase in overall visitation and customer loyalty. Casinos that have taken proactive measures to provide comfortable outdoor smoking areas have been able to maintain their revenue streams while also catering to both smokers and non-smokers.

    Key Trends Supporting the Shift:

    • Minimal Revenue Impact: Most casinos that implemented voluntary smoking bans experienced limited or no revenue decline.

    • Health-Conscious Preferences: Non-smokers are more likely to visit and spend time at smoke-free venues.

    • Increased Customer Comfort: Outdoor smoking areas have helped accommodate smokers without disturbing non-smokers.

    Looking Ahead: What’s Next for Atlantic City’s Casinos?

    While Spectrum Gaming has adjusted its view on the economic impact of a smoking ban, the decision to implement such a policy still lies with lawmakers and individual casinos. The shift in opinion from earlier predictions of mass job losses and revenue declines is promising, but the future of Atlantic City’s casinos remains uncertain. The city’s casino operators will likely continue to monitor customer preferences and economic performance closely.

    Moving forward, the focus will likely shift to how casinos can continue to evolve in a way that meets the needs of all patrons. If the trend of declining smoking rates continues, it may make sense for Atlantic City’s casinos to gradually phase out smoking areas altogether. For now, the industry seems to be striking a balance between accommodating smokers and catering to non-smokers, ensuring that both groups enjoy a positive experience.

  • Hard Rock International and Seminole Gaming Earn 2025 US Best Managed Company Gold Standard Recognition

    Hard Rock International and Seminole Gaming Earn 2025 US Best Managed Company Gold Standard Recognition

    Hard Rock International and Seminole Gaming have clinched the prestigious 2025 US Best Managed Company Gold Standard title, a significant accolade bestowed upon the top-performing private companies across the United States. This recognition, awarded by Deloitte Private and The Wall Street Journal, highlights the companies’ continued excellence in strategic planning, corporate culture, and financial performance.

    A Milestone Achievement in Business Excellence

    This Gold Standard recognition is not just another award. It is a mark of sustained excellence and leadership in the business world. For a company to be awarded the Gold Standard, it must have received the US Best Managed Company honor for five consecutive years. This rare distinction speaks volumes about the stability and long-term success of Hard Rock International and Seminole Gaming.

    Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, expressed immense pride in the achievement, stating, “We are proud to be recognized as a US Best Managed Company for the fifth consecutive year, marking us a Gold Standard winner.” This sentiment echoes the company’s unwavering commitment to excellence and innovation in an ever-competitive industry.

    Criteria for Gold Standard Success

    The US Best Managed Companies program is highly selective, with companies evaluated on a wide range of criteria. Among the key factors considered are strategic planning and execution, corporate culture, financial performance, and governance. To be eligible for this award, companies must meet the following conditions:

    • They must be U.S.-based private enterprises.

    • Annual revenues must exceed $250 million.

    • A consistent track record of business success and sound governance must be evident.

    It’s clear that this accolade is not just about size, but about effective management, ethical business practices, and a thriving company culture. For Hard Rock International and Seminole Gaming, these elements have been at the core of their operations for many years, which explains their ability to meet the rigorous standards required for Gold Standard recognition.

    What It Takes to Maintain the Gold Standard

    Achieving this level of recognition is not a one-off success but a testament to sustained efforts. The US Best Managed Company Gold Standard is awarded only to companies that maintain a high level of excellence across all aspects of their operations for five consecutive years. The competition is fierce, with companies from various industries striving to prove their worth.

    Hard Rock International and Seminole Gaming have consistently delivered on these fronts. From strategic planning to the execution of their vision, the companies have maintained a strong focus on growth and stability. Their ability to foster a dynamic corporate culture has also played a critical role in their success.

    When a company is able to consistently meet these challenging standards over the course of five years, it signals to investors, employees, and customers that it is a truly well-managed organization. For Hard Rock International and Seminole Gaming, this consistency in quality and execution is a major factor in their Gold Standard achievement.

    • Key Factors for Success:

      • Effective strategic planning and execution.

      • Maintaining a strong corporate culture.

      • Commitment to financial growth and governance.

      • Long-term leadership stability.

    The Impact on the Industry

    The recognition of Hard Rock International and Seminole Gaming as Gold Standard winners sets a high bar for other companies within the entertainment and gaming industries. It serves as an example of how a blend of strategic insight, cultural integrity, and financial acumen can drive sustained success. The implications of this award go beyond internal validation; they also send a clear message to the broader industry and potential investors that these companies are capable of maintaining robust, profitable, and ethical operations.

    This accolade also shines a spotlight on the entertainment and gaming industries as a whole, underlining how critical it is for these companies to evolve continuously in a competitive market. Hard Rock and Seminole Gaming’s ability to adapt, grow, and deliver consistent results has made them leaders in their field.

    Looking Ahead: What’s Next for Hard Rock and Seminole Gaming?

    As these two companies celebrate this major achievement, the question on everyone’s mind is: what’s next for Hard Rock International and Seminole Gaming? With five years of consistent excellence behind them, the next challenge is ensuring they continue to evolve while maintaining the high standards that have earned them the Gold Standard recognition.

    It’s clear that innovation, corporate culture, and operational efficiency will remain key focuses. The hospitality and gaming industries are constantly shifting, and the companies’ ability to adapt to new trends and challenges will determine their continued success in the future.

    With this prestigious Gold Standard honor under their belt, Hard Rock and Seminole Gaming are not resting on their laurels. Instead, they are using this recognition as a springboard for future innovation and continued leadership in the industry.

  • Aleksandr Shevliakov Triumphs at 2025 European Poker Tour Monte Carlo Main Event

    Aleksandr Shevliakov Triumphs at 2025 European Poker Tour Monte Carlo Main Event

    Russian IT worker Aleksandr Shevliakov has secured a dream victory at the 2025 European Poker Tour (EPT) Monte Carlo Main Event, winning the €5,300 no-limit hold’em tournament and bagging an impressive seven-figure payout. What makes his win even more remarkable is the fact that Shevliakov qualified for the event through a €530 buy-in online tournament hosted by PokerStars, underlining the rise of online qualifiers in major live poker events.

    With a prize of €1,000,000 ($1,130,000) in his pocket, Shevliakov’s victory marks a significant milestone in his poker career. The 37-year-old from Russia is no stranger to poker’s high-stakes environment but has never experienced a win of this magnitude. Prior to this, his largest score was $541,206, which he earned for a second-place finish in the €10,000 buy-in tournament at the 2023 EPT Paris. However, this new win has completely overshadowed his previous success, cementing his place as a poker force to be reckoned with.

    Shevliakov’s reaction was nothing short of ecstatic: “I won. It’s a dream come true. This is it,” he said, radiating the emotions of a man who has just achieved the pinnacle of his poker career.

    Record-Breaking Turnout at EPT Monte Carlo

    The 2025 EPT Monte Carlo event saw an impressive turnout, with 1,195 entries—a figure that ranks as the second-largest in the event’s two-decade history in Monaco. The only year to surpass this was 2024, when 1,208 players participated. The prize pool for this year swelled to $6,751,750, with the top 175 finishers sharing in the payout, creating an exhilarating atmosphere for both seasoned pros and rising stars alike.

    The immense turnout and subsequent prize pool have reaffirmed the European Poker Tour’s reputation as one of the premier poker tournaments in the world. In fact, the sheer size of the event played a crucial role in propelling Shevliakov to his newfound fame, as this win not only earned him a seven-figure payday but also earned him 1,920 Card Player Player of the Year (POY) points.

    Although this was his first POY-qualified score of 2025, it was a massive boost for Shevliakov, who is now well within the top 50 of the overall POY rankings—a significant achievement that will keep him in the spotlight as the year progresses.

    A Competitive Final Day

    The final day of the event began with six players remaining, and it was 28-year-old Bulgarian Boris Angelov who had the advantage, leading the final table. Angelov had been the runner-up in the 2024 Monte Carlo Main Event, and with the top stack heading into the final day, he was eager to capitalize on his previous experience and secure the elusive victory.

    However, it was Shevliakov’s calm under pressure and exceptional play throughout the event that ultimately saw him outlast Angelov and the rest of the competition. Angelov had to settle for a solid finish in fifth place, but his back-to-back final table appearances in Monte Carlo confirmed his status as one of the rising stars of the EPT.

    Star-Studded Field

    The 2025 EPT Monte Carlo Main Event was teeming with poker heavyweights, with several notable names running deep in the tournament. Four-time World Series of Poker bracelet winner Ari Engel made it to 34th place, while the highly regarded Jose ‘Nacho’ Barbero finished in 31st. Additionally, Spanish high roller Juan Pardo finished in 19th, and 2019 World Series of Poker Europe Main Event champion Alexandros Kolonias claimed 15th place.

    Their presence added to the prestige of the event and provided fans with plenty of exciting moments. Despite their impressive performances, however, it was Shevliakov who emerged victorious, proving that the tournament’s ultimate success can sometimes come from the most unlikely of qualifiers.

    Online Qualifier’s Growing Influence

    One of the most striking aspects of Shevliakov’s victory is the role that online qualifiers continue to play in the poker world. While live events are typically dominated by professional players with years of experience on the circuit, Shevliakov’s win shows that online platforms such as PokerStars are providing more opportunities for amateur players to qualify for big events and make a name for themselves in the live tournament scene.

    The continued growth of online poker is set to play an even more significant role in future poker tournaments, as it levels the playing field and opens up opportunities for players from around the world. Shevliakov’s victory serves as a testament to this trend, demonstrating that with the right skills, determination, and a bit of luck, anyone can win big—even if they come from humble beginnings as an online qualifier.