The Ottawa Black Bears, Canada’s newest professional box lacrosse team, has scored a significant partnership with PowerPlay Online Sportsbook and Casino. The agreement marks a milestone for both parties, providing mutual benefits in visibility, branding, and community engagement.
Jersey Branding and Beyond
Under the terms of this six-figure sponsorship, PowerPlay’s logo will prominently feature on the Black Bears’ home and away jerseys, making the company an integral visual component of the team’s debut season. But the collaboration doesn’t stop at uniforms. The partnership extends to include:
- Branding in high-visibility areas such as the goal crease and behind the bench.
- Prominent advertising on the LED display ring and rink boards at the Canadian Tire Centre during home games.
This extensive integration ensures PowerPlay’s presence resonates with fans attending games in person and those following the action on broadcasts.
Exclusive Status Secured
The deal also cements PowerPlay as the exclusive sportsbook and online casino partner of the Ottawa Black Bears. This exclusivity positions the brand as a key player in the local sports entertainment landscape, aligning its bold, community-focused ethos with the team’s ambition to make a strong debut in Canadian lacrosse.
Chelsea McDermott, Vice President of Business Operations for the Black Bears, expressed excitement about the agreement:
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive sponsorship agreement. Their six-figure investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise.”
A Shared Vision for Growth
This partnership isn’t just about visibility—it’s about shared values. PowerPlay Marketing Director Thomas Vermeulen highlighted the cultural and emotional ties that make this collaboration special:
“This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long.”
The connection between PowerPlay and the Black Bears signifies a joint commitment to promoting lacrosse, a sport that holds deep roots in Canadian history and continues to inspire communities across the country.
Strategic Moves in the Gaming Sector
The sponsorship comes as PowerPlay sharpens its focus on the Canadian market. In a recent interview, CEO Dean Serrao reflected on the company’s 2024 strategy, revealing that their emphasis on Canada was a deliberate shift from the global trend of expansion into newer markets.
“Looking back at 2024, it has been a year of consolidation for our business and one that has positioned us to continue on a strong growth trajectory in our core Canadian market,” said Serrao.
By concentrating efforts on Canada, PowerPlay has solidified its presence in a market where sports betting and online gaming are seeing consistent growth. The partnership with the Ottawa Black Bears represents a natural extension of this focus, tapping into the team’s growing fanbase to further embed the brand in the local sporting community.
This collaboration has sparked anticipation for what the inaugural season will bring, both on and off the field. Fans of the Ottawa Black Bears and followers of the gaming industry will be watching closely to see how this unique partnership evolves in the months ahead.
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