PENN Entertainment Expands in Michigan with New Hollywood Casino App

PENN Entertainment has taken a significant step forward in Michigan’s digital gaming space with the launch of its standalone Hollywood Casino app. The app promises a smooth and engaging experience for casino enthusiasts, combining convenience and variety for users across devices.

What the Hollywood Casino App Offers in Michigan

PENN’s latest digital offering brings the Hollywood Casino experience directly to users’ fingertips. Available on Android, iOS, and desktop platforms, the app provides a comprehensive selection of gaming options:

  • Online Slots and Table Games: A vast collection of games catering to every preference.
  • Exclusive Live Dealer Tables: Including branded blackjack tables integrated with the Greektown casino.
  • Casino Floor Lobby: A user-friendly interface mimicking the layout of a physical casino.
  • PENN Game Studios Originals: Unique games like Legendary Larry and Wuji Mines, developed in-house for an exclusive touch.

This launch strengthens the Hollywood Casino brand by bridging the physical and digital gaming worlds. The app allows players to explore digital versions of popular slot machines from Hollywood Casino at Greektown, located in Detroit, offering an experience closely tied to its brick-and-mortar counterpart.

Integration with Existing Platforms and Services

The new Hollywood Casino app isn’t just about games. Its integration with PENN’s ecosystem offers added convenience and rewards for users. Players can log in seamlessly using their ESPN BET credentials, reflecting PENN’s focus on a unified digital presence. This integration ensures a familiar and cohesive experience for those already using PENN’s platforms.

Responsible Gaming Features

Acknowledging the importance of safe gambling, the app includes robust Responsible Gaming tools. Players can set limits on time spent, deposits, and wagers, aligning with PENN’s broader commitment to creating a safe gaming environment.

PENN Play Loyalty Program

Hollywood Casino is fully connected with PENN Play, the company’s omnichannel loyalty program. With PENN Play, members can earn rewards, including:

  • PENN Cash: Redeemable for games or services.
  • Tier Benefits: Unlocking exclusive perks as players advance.
  • Personalized Services: Customised offers based on individual preferences.

This loyalty integration ensures players get value beyond gameplay, promoting long-term engagement.

How Michigan Fits into PENN’s Broader Strategy

Michigan isn’t the first state to experience PENN’s standalone Hollywood Casino app. Following its December 2023 debut in Pennsylvania, this launch signifies PENN’s intention to establish a foothold in key gaming jurisdictions. The company has announced plans to expand the app to additional states in 2025, pending regulatory approvals.

Michigan’s choice as the second state is strategic. With a thriving gaming market and the presence of Hollywood Casino at Greektown, PENN has a strong foundation to build on. The new app not only complements the physical casino but enhances its appeal by offering a digital gateway to its services.

Enhancing the Greektown Connection

The synergy between the Hollywood Casino app and the Greektown property is a key highlight of this launch. For example:

  • Live dealer tables branded with the Greektown name strengthen brand recognition.
  • The ability to play digital versions of physical slot machines creates continuity for customers familiar with the Greektown experience.

What’s Next for PENN Entertainment?

The launch of the Hollywood Casino app in Michigan sets the stage for a busy 2025. PENN’s intention to expand the platform to other jurisdictions signals its confidence in the product and its broader digital strategy.

As regulatory landscapes evolve, PENN is positioning itself as a leader in both online and omnichannel casino gaming. The integration of innovative games, responsible gaming tools, and loyalty programs is paving the way for a future where digital and physical casino experiences are seamlessly intertwined.

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